According to Inc. Magazine, accessibility is the most critical measure of your site’s performance. After all, if a customer is unable to access your site then they most certainly can’t do business with you. If your customers or clients are unable to do business with you, then your profits are not likely going to be anywhere near what you had hoped when you first set out on your business endeavor. This, above all, is why website monitoring is crucial to the success of your online business.
Website Downtime Can and Will Affect Your Site’s Reputation
The first thing you need to consider when it comes to downtime is the loss of profit that downtime creates. However, the way in which that downtime affects how your customers and potential customers view your business is another important consideration. When a customer buys from you or a client retains you to do work for them, they want to know they are dealing with a reputable and reliable company. If you can’t keep your business’s website up and running, it may send the wrong message about how seriously you take reliability.
The Complexity of Website Monitoring
You may question if website monitoring service is really necessary. After all, how hard can it be to tell when your site is down? Surely a customer would email you if you didn’t notice it first. There, however, is wherein the problem lays. Simply seeing if your site is up or not is not as easy as one would think. For example, how do you know your site is really up and you’re not just seeing a cache of it? Or how do you know it’s actually down and your web browser or Internet connection isn’t the issue? Even more important, do you really want a client or customer to be the one to tell you of a site outage? Probably not. With website monitoring service in place, all angles of website are covered and you receive accurate reports of outages before your customers can detect something is wrong.
Patience Is Not a Consumer’s Strong Point
Nowadays consumers want fast access to the information they require. They do not want to wait forever for a page to load. Monitoring a site for downtime simply isn’t enough when you consider that a customer will likely leave a site if it takes longer than three seconds for the page to load. This is another reason why website monitoring service is an absolute must. Not only will you be notified of downtime, but you’ll be notified if your site is experiencing any performance issues as well.
The Bottom Line
The bottom line is that without a quality website monitoring service in place, you are leaving your business at risk to a lot of “what if” scenarios. Not only will it affect sales, but it can affect your site’s reputation, search engine rankings, and more. The most successful online businesses put website monitoring service into place for a reason. If you have yet to be among them, it may be time to reconsider.