Writing articles and using them to promote your business is one of the most popular online marketing techniques you can employ to attract people to your website. A website without visitors is merely an island. If nobody visits, nobody knows it exists.
If you are running an online business and not generating traffic to your website, you cannot make money. I’m going to describe ways you can use articles to generate the traffic you need to build and grow your business.
Using Articles For Backlinks
Most people visit the search engines to find what they are looking for. The major search engines rank sites based upon the links that point to those sites. Sites with more links often outrank sites with few links. Those sites that rank highly attract a lot of traffic.
You can write short articles to generate links to your website. For example, if you have a site about child care, write a small article about some facet of child care. Then, submit that article to sites that are also about child care and let them publish your article. The only requirement is that they link to your site from the article.
If you follow this process with many sites, you will generate many links to your website. As the number of links pointing to your site grows, you have a better chances of ranking highly on the search engines.
Using Articles For Exposure
Some people do not use search engines to find what they need. Instead, they use websites that publish articles written by others. Write and submit articles to some of these websites. When they publish your article, you will typically include a link to your website. Many times, a reader will like the information in your article and click the link to visit your site. This is a great way to get exposure and generate traffic.
Using Articles To Build A Reputation
If you can write an article in an entertaining or informative manner, you can gain a reputation in your market. For example, if you are known to write irreverent material for your market, some people will look forward to your articles and tell others about them. This results in more traffic to your website. If you write information-dense articles that help people, the same thing can happen. You will develop a base of fans that not only visit your website but spread the word to others.
Writing articles is a proven way to generate traffic to your website. There are several uses for articles including submitting them to other websites to build links to your website, gaining exposure to people who may not otherwise know about you and building a reputation that others seek out and tell others about.
All of these activities can generate traffic to your website. The only thing that is required is simply writing small articles about your market. Marketing with articles is a strategy that will be effective for a long time to come.