If you’re like most website managers, you put quite a bit of effort into making sure your site looks great, is safe from hackers, and is ranked well in the top search engines. Unfortunately, if these are the only things you’re focusing on, it’s not enough. The truth is that the performance and availability of your site are just as important, if not more so, than how your site looks or how well it is ranked in Google. After all, if customers find your site using Google but can’t access it due to the fact that your site is down, you’re losing money and your reputation is suffering as well. This is why it is crucial to the success of your site to implement the help of a quality website monitoring service. Such a service doesn’t only notify you the moment your site goes down, but will also help you get a better understanding of your site’s performance from your customers’ point of view. If you aren’t sure what a website monitoring service can do for your online business, here are some things to keep in mind.
Minimize Lost Revenue
One of the biggest benefits of a website monitoring service is that the service can help minimize lost revenue. A problem with your site’s performance and uptime can cost your company quite a bit, especially if it occurs during peak business hours. When you add the man hours that your business spends trying to resolve downtime and performance issues, the problem becomes even more costly. Fortunately, monitoring your site’s uptime with a remote website monitoring service can save you time and money when it comes to resolving website outages.
Time is Money
When it comes to website downtime, every single minute counts. For every minute your site is down, your business is losing profits. With quality website monitoring service in place, you get the benefit of early notification. You receive alerts the moment your site goes down, allowing you to get your site back up and running as quickly as possible. The service allows you to save precious minutes, thereby saving profits as well.
You Can’t Count on Your ISP to Do it For You
While you’d like to count on your ISP to notify you of website downtime, the truth is they don’t. While these services often monitor their own servers and services, they have no way of monitoring the accessibility and performance of your individual site. If you want to ensure that your site is up and running, you can’t count on your ISP to monitor your site for you. You need to implement the services of a remote website monitor.
A Single Service Can Affect Your Entire Business
Just because your entire site isn’t down doesn’t mean it’s functioning properly. Oftentimes it’s a single feature or service of your site that fails. Just checking your site to make sure it’s up and online isnt enough. What if your POP3 has failed or a link to an external shopping cart is broken? These things can have a dramatic impact on your business, even if your homepage makes it appear as though everything is as it should be. A website monitoring service checks all components of your site, ensuring that everything actually is performing as it should and your site isn’t losing money.
A Safeguard That Pays for Itself
The small amount that your business invests in quality website monitoring service can pay for itself multiple times over. When you consider the amount of downtime your site can avoid by utilizing such a service, multiplied by the profits that each minute of downtime can cost you, it quickly becomes apparent that a quality website monitor isn’t just another business expense. It’s actually an investment.