Bland and plain websites are the past. Web 2.0 is the now!
There was a time when making websites were not as hard as it is today. You just have to make some HTML, some contents and a form where your visitors could sign in. With just these things, you will have a website that will make your visitor do “wow!” and can even put you in the top spots of the search engines.
That was before. Those things will not get people interested anymore. But Web 2.0 definitely will.
Web 2.0 is simply anything that can offer dynamic, user-generated and collaborative contents. It targets on creating a community or environment online for visitors. Some examples of what Web 2.0 offers are wikis, social networking sites and communication tools.
Web 2.0 focuses more on having other people do the marketing for you. In the past, you need to put in a lot of time and effort so that your product or service will be seen by other people. Most people need to have articles and contents made up of colorful words to describe them. This is done in order to convince people into buying or getting what you are offering.
Web 2.0 on the other hand has an entirely radical approach to doing your marketing. By creating an online community, you get others to advertise you. For example, you can get a person to tell others how your products have benefited them. But you have to take note that they should be the persons that have used your products or services.
If you know that you have with you something that you can be proud of, sharing it with other people can make a good impact on your business.
But then, how can you create a website that radiates a sense of community?
Making your site interactive is one way of doing it. This is one way of ensuring that your visitors will visit your site over and over again. Consider putting up effective Web 2.0 software to determine the number of people visiting and revisiting your website.
Once you have loyal customer already, take the time to enhance their ability to tell other people about you. It can be noted that people respond more to recommendations made by friends or persons they already know. This tends to work better than the sales copies you have on your site.
Make the shift from banner ads to something that is fresh and new. One way of doing it is by having your visitors use your product page to tell other people about your product or service. Or you can create a group or team that people can join into. This will make your customers feel like they are a part of something big. It will also give them a sense of belonging.
Your website does not need to be state-of-the-art or advanced features to enjoy the benefits of Web 2.0. Start with what you have now and take it a step at a time. When you feel that you are advancing a level higher already, take it higher still.
There is no better time than today to start reading more about Web 2.0 and starting with the basics. Fast forward to some years from now and you will realize its value and how it helped you attain the position you will have then.