Linkbaiting has gained a shady reputation in some arenas, but the simple fact is this set of practices can really increase a site’s incoming traffic. It all falls on what kinds of methods are employed to gain incoming links during a linkbaiting campaign. The practice itself can actually be rather fun, rewarding and very much legitimate.
Although it’s not necessarily loved in all circles, linkbaiting is a rather effective means of promoting a site and its material. In reality, the only contrast between linkbaiting and regular site development lies in the truth that much of the content created for linkbaiting is designed with gaining incoming links in mind.
Working linkbaiting to its fullest advantage really does rest on having the ability to come up with the right content. Many publishers pick their site’s focus area and then track the big “trends” to guide their writing and content focus. Sites like Digg.com, del.icio.us and Technorati can be very useful to watch to this end. Although this method of topic selection is pointed, it can be a great way to choose engaging suspects. The hook is making sure a site doesn’t muddy its real focus while its writers and content producers chase trends.
Linkbaiting is such a common practice that is often happens during routine content production without a real thought towards that end result. Those who produce engaging, informative, fun, shocking, controversial and even wacky content have a propensity to garner natural incoming links. Should taking natural content additions and trying to turn them into link producers be on one’s mind, the possibilities to juice up the content are many. Some publishers opt to create lists, run statistic pieces, sponsor contents and even draft informed opinion pieces to capitalize on incoming links. Articles such as rants, raves and so on can also work quite well.
Sometimes creating good content isn’t enough to generate links. This is where a little self-promotion can come in handy. Consider sending e-mails to similar (and more popular) sites’ owners asking for input on particular pieces. This tactic can result in some great advice and perhaps a link or two, as well.
Sites that involve social tagging or even popularity ranks can be wonderful tools to use, as well. Places such as Digg.com can have a huge impact on incoming traffic and links if a story is picked up. Some publishers create their own “Diggs” to take advantage of the supercharge of traffic this site can provide, but a lot of people find this too self promoting.
The entire idea behind linkbaiting is to garner incoming links. This, in turn, can increase a site’s traffic and income potential. The addition of incoming links can also help sites and blogs rank better on their page rankings, too.
Linkbaiting is often considered a bit shady, but the truth is the practice is a common one that’s used to draw in traffic and popularity to a site. If the measures taken are legitimate, the effort can actually be a whole lot of fun, too.
It can be very rewarding to watch incoming links for a site continue to rise. This shouldn’t be the only focus though. Just make sure the content created is useful, or the linkbait can turn out to be a big flop for future traffic. Relevancy, usefulness and quality should always be a top concern when trying to gain traffic from linkbaiting efforts.