Using Content To Boost A Blog’s Affiliate Earnings

Many blog publishers who come across fun, interesting and valuable new affiliate programs often feel like they’ve hit the jackpot. They quickly sign up, put their affiliate links on their sites, add them to forums and even mail them out. Unfortunately, that’s about as far as many take it before expecting big financial rewards to come their way.

Sadly, while money can come from the above measures, the reality is it often takes a little more work than that to make these programs pay off. Getting involved with a great affiliate program is just the starter for making it pay off. Putting links up in forums, on one’s own site and e-mailing people about the program is a good step to take. There are, however, quite a few more things you can do to increase affiliate program potential. Content is often the key to boosting earnings.

Proven methods are available for bloggers and publishers to take advantage of to increase their potential earnings from affiliate programs. If the affiliate program happens to be new, the potential can be even higher. The amount of elbow grease that needs to go into a promotion will depend on the site publisher’s choice of action and willingness to work somewhat.

Should an affiliate program be new to the market, it can be very easy for publishers to gain an early advantage by creating relevant content. If the content is interesting, accurate, informative and even a little opinionated about the product or service the program offers, it is quite possible a site will gain quick and high ranking on the subject. In essence, a site can become an authority on the topic. The trick here is to be as truthful, informative and even useful when writing about the subject. Working the right keywords into the article or post – especially in the title – can be very helpful here. If the opportunity to be among the first is present, take it.

There are a few very important things to keep in mind when writing posts or articles about an affiliate topic. People who write posts that are objective, informative and relevant are likely to gain more attention for their sites and their affiliate links, as well. The real idea here is to make your site an authority on the topic. Even if there are other pieces out there on the subject, write yours differently with more information on a different angle, more depth or even more opinion. If other articles do exist, it’s okay to quote from them and link to them. The trick is to make what you write different and important. Steer clear from outright sales and don’t forget to mention the cons along with the pros.

Keywords are important to articles on affiliate programs, but they are not the be all and end all. Don’t let them bog the piece down too much. Instead, focus on working the main words into the title. Put them elsewhere in the piece where they fit naturally. The posts that get read the most are those that have a clear voice, are easy to read and offer something readers need or want to know.

Should other articles be available, consider linking to those you use or particularly enjoy. When you do this, you can earn a trackback. This puts your website’s link on the site you’re linking to. That site’s visitors can see it and click through to your site. This is particularly useful if the site linked to happens to have a lot of traffic.

A few other options for boosting blog affiliate program revenues do exist in relation to the written word. One fantastic idea involves creating special presell pages. These pages can include reviews or just informational reports on the program. Give these pages their own URLs and do make sure to put the affiliate links on them. Blog publishers who own their own domain names often do this and only include their affiliate links on these pages. The benefit here is that these pages can quickly gain ranking and traffic attention. Instead of posting a blog piece on the topic, the pages themselves hold the relevant information and the links.

Traffic borrowing or leeching is also another prospect for gaining hits on your own referral links. To do this, many publishers set their Google Alerts so they know when other sites write about the topic at hand. When articles pop up, they visit the sites in question, write a few comments and drop links to their own reviews and articles on the subject. This can prove to be a good wait to gain traffic and even affiliate referrals, but not all view it as fair.

Boosting a blog’s earning potential with affiliate programs doesn’t have to rest solely on advertising or luck. When the right content is added to a blog, big things can happen.