Few things are as frustrating as trying to set an appointment, or get some basic information about a business you wish to deal with than getting an answering machine. The potential customer will, most likely, simply hang up and do business with someone else. In today’s society, people are busy and they value their time greatly. Most people are not interested in hearing a machine tell them that you “will get back to them as soon as possible”; they want answers NOW. Not only does reaching answering machine cause the potential client frustration, it may also lead them to question the legitimacy of your business.
Even though the small businessperson is generally as capable, if not more so, than a bigger company, people are comforted by the professionalism a bigger company has. They feel more confident that they will be able to reach someone when they need to and that if they should be dissatisfied, someone will be there to resolve the problem. When they get an answering machine they are left to wonder if they will be left hanging, especially if there is a problem.
An answering service can help you upgrade your business to a more professional level. You potential customers will be impressed when they reach a friendly voice on the line that is professionally representing your business. Immediately, the potential client has a greater sense of trust and is more open to doing business with you. A professional answering service makes your business feel more professional.
Not only will an answering service make your business appear more professional, it will actually help your business to function more professionally as well. Calls are no longer missed and more appointments are made. You are no longer distracted by endless phone calls while trying to accomplish the other important tasks of your business. An answering service allows you to put your focus where it needs to be, on doing your job right.
Another benefit of having an answering service and the added professionalism it brings to your business is the shift in your attitude. You feel more confident and successful and so you become more confident and successful. This brings even greater trust and loyalty with your customers and your business will prosper and remain strong for many years to come.
As they say “image is everything” and a more professional image can take your business to a whole new level. Your answering service will be able to promptly and efficiently answer phone calls. They will be able to answer your potential or current customers’ basic questions. They can route calls directly to you in the event of an emergency. They can set appointments and even make sales for you.
An answering service is like adding a staff to your business without the headaches and at a fraction of the cost. You have no insurance to buy, no vacations to pay for and it won’t even cost you minimum wage! Upgrading your image is a sure way to increase your business and an answering service is definitely one way to do that.