Let me ask you this What makes a successful business owner?
Well for me, a successful business owner is someone that earns well into six figures or more each year from their business, working around 3 to 4 days (or less) per week.
I call this successful because if they can make a few hundred thousand a year from their business, and only work a few days per week they have to have a lot of great things in place
Not just in their business but in their personal life.
It tells me that in their business they have fabulous systems and staff members that are willing and able to work even when the owner isnt there.
And the business would have great information systems so that the business owner would know everything thats going on (even though theyre not there) so they can still control the business.
Theyd have excellent marketing and sales systems that day in day out draw in ideal customers that willingly buy from the business, at full price.
Plus because of the level of service and quality in the business the customers are loyal and enthusiastically refer other people to the business.
The business owner would also have a high level of trust in their staff to run the business which shows me a couple of things.
Number 1, theyd have excellent staff recruitment and training programs to build their staff into competent team members.
And Number 2 Theyd have a high level emotional maturity to allow this to happen.
In their personal life, Id consider these business owners successful because they would have enough free time during the week to spend on their own doing exercise or their favourite hobbies.
This recharges their batteries and keeps them fresh. Thus they always seem to be on-the-ball.
Plus, they spend good quality time with their partner at home and their family.
And thats crucial.
Just ask anyone whose business has caused a marriage break up, and/or illness through stress.
You see, growing a business that overtakes your life is very, very easy. Most business owners achieve this within the first couple of weeks of starting!
Growing a business that also enhances your lifestyle is a lot more difficult.
But it is possible.
And thats what I do with the business owners I work with.
We create profitable business growth that enhance their lifestyles
For me its about Business and Life Harmony.
So whats the underlying secret to achieving it?
Commit to becoming a better business person.
Every successful business owner will tell you this
Its not one single thing that will make the difference to your business growth.
Its a lot of things.
You see most business owners are waiting for the one big order or the one great year or the one great staff member that will make all the difference.
The successful business owners know differently.
The successful business owners know that to have an extraordinary business they must be an extraordinary business person.
They know that if they want to grow to $2 Million they have to learn how to become a $2 Million business owner. And this requires improving their business skills.
There are many skills to learn.
Youve got to know how to make the product or deliver the service.
Youve got to know how to market your business
How to sell, how to find suppliers, how to negotiate, how to hire people, how to train people, how to read and understand financial statements the list goes on and on.
Yet it can be, and is simple when you learn how to do it simply.
And thats my role with you.
You see as a business coach my skill is making your business growth predictable, controllable and a hell of a lot easier.
All of my clients will tell you that.
So back to you.
If you want to grow your business you may realize that you need to learn some new information and skills.
And thats what Super successful business owners have done before you.
They realize that to really grow their business they MUST become a better business person.
Most unsuccessful business owners believe that the way to grow their business is by making a better product, or providing a better service.
They feel that if they have the best product the market will come to them.
Well the product or service is only one part of your business. Its not enough.
Super successful business owners initially build their business on a good product or service. Then when it comes time to grow they focus on areas that will grow their business.
Super successful business owners focus on areas that most unsuccessful business owners neglect or are too busy to focus on.
– Creating Vision, Mission and Values Statements
– Customer Care
– Team building
– Financial statement
– Financial analysis
– Key Performance Indicators
– Business/life balance
– And building their wealth through
All of these areas sound separate yet they are extremely interconnected and dependant on each other. And as we travel through each session youll hear how each topic is linked to, and how much each topic relies on the other topics for its success.
Thats what makes a great business person using all the areas.
It may seem like a long list. If it does or doesnt dont worry. Its a list that Im absolutely passionate about helping you with.
Because thats the first step to growing your business.
Become a better business person by working on your business, rather than just working in it.
Its what I do with clients that I work with one-on-one over a couple of years in my Business Coaching Program.
Copyright © 2006 by Casey Gollan. All Rights Reserved.