To Entrepreneurs Who Want To Set And Achieve Clear Goals But Can’t Get Started
by Matt Zembruski, http://www.mattzembruski.com
For business owners who truly want to be “on purpose” for success and take their business to the next level, I define “clarity” as follows:
Clarity is determining exactly what results you want to achieve and when you want to achieve them.
The key word in that definition is “exactly”. If you don’t make the time to define your goal in exact terms, you are not setting yourself up for success. Instead, you are setting yourself up for a guess.
A goal that is not clearly defined will not be clearly achieved. Part of the goal may be achieved, but you will not be completely satisfied with the results unless you take the time to define the entire goal upfront.
So why is having clarity so important?
Without clarity, your business moves from place to place like a ship without a rudder. But with clarity, you run your business “on purpose” and you will create amazing results — both for you and for your customers!
Let’s use another example to show you just how easy this process can be. Let’s pretend a woman named Cindy is the proud owner of Cindy’s Teddy Bear Company, which makes
custom teddy bears for children of celebrities and upper class families.
In my article on Understanding, Cindy wrote down that the two biggest reasons she is in business is to positively affect children’s lives and to make enough money to be financially free. Cindy also thought about how she measures her success and determined that the number of customers she has is what is most important to her.
Cindy came up with the following answers to the five Clarity questions:
1. What have you achieved in the last three months in your business in terms of _____________ ?
(i.e. typical items to fill in this blank are money, profits, or new customers)
Cindy’s Answer: In the last three months, I have gained 72 new customers.
2. What one goal would you like to achieve in the next 90 days?
Cindy’s Answer: I would like to get 100 new customers in the next 90 days. I have never done this before, so this is a very exciting goal for me!
3. Once you achieve this goal, what do you want to do with the extra money and extra time? In other words, what do you personally get as a reward for achieving this goal?
Cindy’s Answer: When I reach my goal of 100 new customers, I will invest half of the profits into my personal financial freedom account and spend some of the profits on a one-week vacation to Mexico with my family.
4. Looking back, what was your best month you ever had in your business in terms of ______________?
(insert your chosen measurement again in the blank, and then answer the question)
Cindy’s Answer: In my best month ever, I gained 30 new customers.
5. Can you summarize what happened that month (or that period)? In other words, what specific actions had you taken that led to those incredible results?
Cindy’s Answer: During my best month, I think the biggest reason for my success was that I rolled out a marketing campaign to a local community and followed up on every lead that I received.
Great job with taking this step, Cindy! Now you’re ready to move on to next step. (The next step is revealed in my next article.)
Are you starting to get the picture and see how easy it can be to develop clarity for yourself? When you focus on the above questions and answer them honestly, you will be laying the next brick in your momentum foundation.
Make some time in your schedule this week to think about your answers to these questions. And if you have a business coach today, also make the time to review your thoughts about these questions with him or her.
Getting very clear about what you want to accomplish in your business in the next 90 days is a very important step to catapult your business into massive momentum. Take action and get these questions answered today.
You’ll be glad you did!
This article was written by Matt Zembruski, http://www.mattzembruski.com