If started and operated correctly a tanning salon can be a very profitable and rewarding business. Although these are becoming more common there is still plenty of room for successful salons provided the business is ran correctly.
Just as when starting any business, a tanning salon can be a difficult if you don’t plan correctly. The first step is creating a business plan. This will detail every aspect from the marketing of your business infrastructure. If financing is required for your salon the business plan will have to be a very convincing path to success to minimize the risk for your lenders. Depending on whether you decide on the path of a franchise or start an independent tanning business will be your choice. Franchises offer many benefits but also can cost a great deal more to start. Advantages of a franchise often include a set business plan, advertising, product distribution discounts, and shared clientele. Disadvantages can include cost and not having the ability to run exactly things the way you want to as business guidelines are often included with franchising agreements. With the right research and a solid business plan it is very common for an enterpernuer to be able to succeed in this business on their own.
After you have your business plan prepared you will want to find a cost effective location. In this business, it will be best to find a visible spot within a small shopping plaza in a mid to upscale neighborhood. By finding a location in a plaza you will take advantage of the walking and driving traffic that the surrounding businesses currently have. You will also want to make sure that people in the area can afford the luxuries of tanning and that the building lease is affordable enough where you can keep the tanning rates low while maintaining a reasonable margin on your products and services. Local competition must also be considered. Unless you plan on greatly undercutting another salon in your area you will want to make sure that there isn’t any competition within at least a square mile of your location. Undercutting is not recommended do to the stress it will place on your margins and should only be done if in competition with another salon or done during promotional periods.
The products you carry are also a very important aspect of your business. Tanning lotions, beverages, and other products you decide on often carry a high margin and are can be sold with ease to most customers. These items should be easily seen with recommendations based on what results the customers should expect. It also helps to have a staff that is trained on such items.
It is also important to consider the environment. If you make sure your customers experience one to remember they will be sure to come back. Professional service and a convenient layout will win them over. Be sure to have a cozy waiting are for when the tanning rooms are full with a variety of magazines to read and perhaps a TV. People tanning often enjoy listening to their own music as lying in a bed for ten to twenty minutes can often be boring. Such small investments can improve customer’s satisfaction and improve the rate of returning customers.
People who look good feel good and having a nice tan surely can improve anyone’s looks. With a solid business structure and high margin products and services it is very easily for even an inexperienced entrepreneur to fail at this business.