The Entrepreneur’s Ultimate Secret

There’s a real secret to the success of all entrepreneurs that have become wealthy.

The absolute best way to make money as an entrepreneur is to start out by doing the things you enjoy and outsource the things that are necessary but you don’t like to do.

Although some people will tell you to chase the money and forget about what you like. After all, business is business, right?

That depends on you.

If your number one motivation is money– if the sun rises and sets on money in your land… and if the sight of a dollar bills sends you into shivers of ecstasy– then yes, perhaps for you business is business. If money is your passion, if “buying stuff” is what drives everything you do, then in that case it really doesn’t matter what you do… because as long as you’re making money, you’ll be happy.

Do you identify with that characteristic?

Can you be happy doing anything as long as you’re making boatloads of cash?

If not, then read on…

Most people like money, yes. I like money too. I believe it’s the same for you as well. Come on, it’s a fact and nothing to be ashamed of. But if I really examine why I do what I do today for business, I may find that money isn’t the main motivator. “Buying stuff” may not be the main motivator either. Sounds cheesy and corny but I won’t spend the time here to convince you that it’s the truth.

If you’re the type of person who thrives on good feelings when you help people, even if money isn’t involved, if you are really passionate about something (cars, quilts, relationship, whatever), if a kind word from a customer would really make your day– then you may be an entrepreneur today NOT for the purpose of making the green bags. That’s good news because you’ll love what you’re doing.

Yes, I know you’re getting into business at least partly if not mainly to make money after all, money buys freedom… the freedom to buy what you want, the freedom to make your own schedule, etc.

However, you don’t need to chase the money in order to make loads of money.

What do I mean by that?

Here’s something for you to chew on… not everyone who “chases the money” is rich. I bet you’ve seem them all. And amazingly, not everyone who chose a path related to their passions is poor.

You see, choosing to chase the money is no guarantee that you will make money. In fact, there are no guarantees at all… So why not do something that you actually enjoy?


Now you may be thinking that if it makes money for you– if you see results, you don’t care if you enjoy it or not. Of course, if you’re one of those people I described before (where money is your main motivator), then this will probably work for you.

But I bet you’ve dropped things in your life before even though they were creating the results you wanted.

For example, have you ever taken up an exercise or diet plan that you didn’t like?

Perhaps you took up running in the morning. But you hate running. And you’re a night owl.

But dang it, you made a promise to yourself that you were going to lose weight and get in shape. So each morning you get up and jog. A few weeks pass and you step on the scale. Yep, you’re losing weight. A few more weeks pass and your clothes are fitting better, you don’t gasp for air when you run up a flight of stairs, and you feel and look better than you’ve ever felt.

In short— you are getting AMAZING results. You are getting exactly what you wanted for your health and body.

And then it starts…

One morning the alarm goes off at zero-dark-thirty and you hit snooze. Your bed is so warm and cozy that the thought of getting up to go jogging makes you feel a little queasy. “No problem, I’ll just skip a day,” you say to yourself as you settle back in for another hour of sleep.

The next morning you rationalize it again. And the next morning… and so.

Pretty soon you’re jogging just once or twice a week. Then once or twice a month. Next thing you know, you jogging in the morning is just a fuzzy memory of something you used to do.

If you hate jogging and you hate mornings… what made you think that it is possible you keep with a commitment to jog in the morning?

Even the benefits of losing weight and getting in shape aren’t enough of a reward to overcome the hatred of jogging.

Do you see what I mean?

There are many things in our lives that we drop even though we’re getting results we wanted!

So here is what I’m proposing to you– start off doing something you enjoy.

Now I’m not saying that you shouldn’t do market research, or that you should purposely pick something where you can’t even think of a way to make ten bucks but you like it. No, not at all. That’s foolish. You’re doing a business and a healthy business needs to make profit.

What I’m saying is that you should start entrepreneurship with your passions, your interests, and things that bring you enjoyment.

From that starting point, find a way to make it profitable! Don’t bow down and drop your passions just because there are other markets out there that are known to be more lucrative. All you need is a little creativity to be a successful entrepreneur.

There are people that have taken interests like housecleaning, cooking, vacuuming and the like, and turned those passions into multi-million dollar ventures.

If these people can turn these sorts of interests into full-time professions, why can’t you?

I’d much rather do what I like and attract money, then do what I hate and hope I can eventually catch the money.

The bottom line– don’t sacrifice your love for money. Unless your true love IS money it just won’t work. Real entrepreneurs do what they do for more than making money. They have a purpose. Some call it, a ‘calling’.

Copyright (c) 2007 Patric Chan