The world of marketing has become more complex in the United Kingdom, Europe, and around the world. Younger people and young adults are beginning to have more disposable income, which means there is a need to appeal to them in a variety of new ways. Whilst marketing departments plan guerrilla tactic style marketing schemes and employ street teams to promote their products, the Internet provides another channel that they need to consider and use wisely in order to optimise product sales. The expansion of technology and the amount of disposal income available means that there is has been a corresponding expansion in marketing departments around the UK.
This means that the marketing professional who has the right combination of technological knowledge, personality, marketing savvy, and enthusiasm can realistically have aspirations for the job that they desire. Indeed, marketing firms have moved away from hiring large groups of professionals and sifting through these groups to unearth a few strong professionals. Marketing departments have refined their process and are focusing on hiring a few select professionals to help them carry the burden of promoting their products throughout a variety of media.
Young marketing professionals need to consider strongly their approach to finding the marketing job that best suits them. There are a number of marketing firms that promise great things for their employees but end up failing to deliver. The first thing a marketing graduate should do is assess the field, even speak with colleagues about marketing, and determine the direction in which they wish to head.
Marketing professionals who want to grow with a small firm and leave their imprint upon a company need to work with local or regional marketing firms in the UK. These firms, who typically work with local businesses and sports teams, allow talented professionals a considerable voice on every project they work on. However, small firms may often lack the resources that marketing graduates would ideally expect.
Those graduates who want to command large resources and work with major clients have a wide variety of firms to choose from. Whether it is a nationwide promotion for an upcoming movie or an Internet campaign to get people into the seats of a local basketball teams weekly games, a larger firm allows marketing professionals to experience a wide-ranging and prestigious portfolio. However, these firms often put marketing professionals into teams – a situation which offer less involvement in and control over marketing methods and advertising campaigns.