The success of social networking marks a dynamic shift in how we use the Internet. This is based on the mentality that people who share the same interests are drawn together and given that that cyberspace has not barriers, we are able to get our message across the globe.
This makes the job of people involved in viral marketing and word of mouth much easier because you are not necessarily making money from them but getting referrals which helps in promoting your business.
As you can see, there is a startling difference between the traditional search engine and social networking. The first one uses keywords in the hopes that people who use a search engine will be able to find you. The second is a platform because members will not only see your profile but be able to click on a link to go to your site.
When members like what you have done to your webpage, they will most likely save it, store it and even share it with others so you are able to advertise your product or service without even paying for advertising.
But social networking is just one of the tools that are used these days by most businesses. They also rely on blogs, podcasts and RSS feeds to reach a larger audience. Although it does not reach a specific market, it makes social networking the ideal choice when promoting a product or service.
Just to give you an idea, companies spent $525 million in 2007 using a social networking to advertise their products. Estimates show that this figure could increase up to $810 million by 2008 and this is done not by just signing up as a member. Some have used banner or display ads so this can be featured in other sites.
Some within the social networking site have established their own groups so they are able to share their knowledge and experience in their area of business. You can even create profiles with the purpose of sharing knowledge which are very similar to blogs that brings a real person in the forefront to add a more personal touch.
Which one should you use? Some people use one while others use both. To maximize the use banners and pop up ads, it is best to put it in more than one social network. As for those who will be creating groups, you must make sure there is time to update the information there. Ideally, this should be one using one or two social networks.
After all the work is done, you will now have to measure its effectiveness by counting how much money is coming in. Is this going according to your expectations? If it is, then you are on the right track but if things are not going as planned, then that means that there is room for improvement.
Social networking can indeed get your message across so people will become aware of your products and services. With so many sites to choose from, it won’t be hard for you to get sign up with one and then do the same with another. This can only be achieved of course by making a first time buyer a regular customer who will spread your business by word of mouth.