RSS 101 Tutorial Part 4
Benefits for Online Marketers
RSS is truly the hottest online marketing tool today and this is the time to put it to maximum use. Lets take a look!
FREE!
RSS though extremely compelling, is as yet strongly under-utilized which is why most RSS services are free and waiting to be used by you. Then why not use them to your superiority?
Ranging from free aggregators, RSS creating software, feed indexing and tracking sites, closely everything required to generate and manage an RSS feed is available clearly free of cost! Mix the about of it while it lasts.
With little effort, you can use RSS innovatively to expand traffic to your web site. Before long these services will all cost money, so turn started now.
Promote Web Site for Free
As detailed later, a number search engines are offering to index your RSS feed beside with your web site if your visitors include your RSS feed in their search engine taxonomic accounts.
So that sample, a Yahoo! policy states that it will spider your RSS feed and web site if a visitor to your site includes your feed in his/her My Yahoo! account. Yahoo! is doing this within 48 hours of such an occurrence a surprisingly fast indexing time since Yahoo! To top it all, this happens without costing you a penny! You can beyond speed up the process by subscribing to your RSS feed in your My Yahoo! account.
In other words, using RSS gets your site listed in popular search engines faster than the usual site listing procedure and it doesn’t cost a thing.
Advertise (with Concern)
Before plunging into sending product promotion information through your RSS feeds, transform a respected subscriber base. Offer them useful newsletter that will retain them hooked to your feed. Later, you can subtly insert unobtrusive ads related to the feed topics.
Since reference, once the users realize that you are an expert in Internet Traffic, the members of your RSS feed will check Internet Traffic products you endorse or mention in the feed. Such contextual marketing is bound to receive hits and some hits will turn into sales!
In this respect, RSS feeds are a promising tool to create a buzz about an upcoming product, e-book, discount sale, or a new enhanced service relating to the feed topic.
Podcast Your Content
Time and again you will come across a word of warning about using mixed up content or basics other than text in an RSS feed. From a technical stance you can use HTML, audio, video, and images in a feed to enhance the impact of your message.
Podcasting is the ability of devices especially the Apple iPod to deal with all kinds of digital data other than music (which is what it was designed since). Generally speaking a Podcast is like a recorded radio program, something informational that a user can store on his iPod and listen to later.
With Apple doing roaring firm marketing iPods and establishing a global personal device defined, podcasting is the future of RSS. A Feedburner study indicates that number of podcast listeners elevated from 13500 in January 2005 to 24000 the next month. The number of podcast feeds went up from 750 in December 2004 to about 1750 within two months. Absolutely of these podcast supporting feeds rank among the first 50 RSS feeds on Feedburner with some boasting of up to 3000 subscribers.
These numbers are going nowhere but up.
So how do you deliver money from all this?
Generating Revenue from RSS
Using Google AdSense
Optimize your web site since keywords and phrases and use Google ads in your RSS feeds through Google AdSense to do additional income. For this purpose, Google has recently introduced the Google AdSense program for feeds.
Refer to other Google AdSense policies for feeds available at:
www google com / support / adsense / bin / answer.py?answer=20134
Direct Selling
As is the theme with inserting ads in RSS feeds, cautiously publicize direct selling and entice the readers who are into impulsive shopping.
For this strategy to work, you must first bond the favor of the content you contribute through your RSS feed. The readers should accept you as an expert in your field and obtain you trustworthy. Then and only then you can offer them related products and services, and they are imaginable to buy.
When the time is right to move on to marketing through RSS, ascertain that what you are retailing directly complements the newsletter you involve in the RSS feed.
Serve your RSS subscribers well and they will turn into paying customers.
Get Paid so that Exclusivity
If you are excited in a specialized field, you can get paid for the unique and exclusive content you can produce through RSS feeds to the population who share the same activities.
Niche markets typically have very little info and consumers involved in such areas are always on the lookout of new info. If you can satisfy this inquiry, subscribers will not mind paying a reasonable membership fee to access your expertise.
Another way of making money from niche markets is to check out all the related feeds and merge them together to form a large useful resource. Your subscribers will thank you so that compiling all the information into a single location which is really the meaning of the aggregation. Yahoo Pipes, Google Mashups, and TrafficBoosterPro V2 are examples of this methodology
Marketing Affiliate Products Generally
Whether you are an associate of a widespread affiliate program or yourself run an affiliate program with various levels of affiliates and clients, you can profit tremendously by using RSS.
Promoting Amazon Products
Amazon is one of the biggest and approximately popular online stores since a wide range of products. If people want to buy something, they whenever you wish first check it out on Amazon.
You too can favor from Amazons popularity. RSS assists you in informing your clients about latest versions, bestsellers, and discounts. With RSS, you can as well benefit your subscribers track the index they are concerned in. Prepare and send customized RSS feeds to unusual clients so they do not spend time going through details of exceptional elements on Amazon.
Promoting Your Products Auctioned on eBay and Other Auction Sites
Use RSS to recommend your products that sell through auction sites like eBay.
Creating an RSS Feed
Creating an RSS is hardly as ready as reading one.
– Manual Creation
– Software-based Creation
– Customized Creation
Regardless, create sure you have outstanding content.
The next part will be about: “Creating an RSS Feed Manually”
If you can’t wait till the next part release, or you can’t discover the first 3 parts please download the extensive report from our web site in the downloads area.