Using search engines to find information is the most popular activity on the Internet. According to PEW Internet study, while 92% of the entire Internet users use search engines, 59% do it on a regular basis. As per the comScore reports, Google alone accounted for 13.4 billion searches in 2011.
It is evident that Internet is the right place to reach your target customers/audience, as people are searching more on Internet than at any other place, for any kind of product/service. However, this can happen only when you are listed in the top search results. Securing top place in the search results by overtaking hundreds and thousands of already existing websites not only drives huge traffic to your website, but also imparts trust in users.
SEO is one such digital marketing strategy that will help your website get listed in the top search engine results.
SEO – a powerful digital marketing strategy
Most of the well-known search engines on the Internet, rank websites using complex algorithms, designed to determine websites which are most relevant for particular search terms. So, the main function of SEO is to optimize a website for relevant search terms in order to bring high search engine rankings. It uses different strategies like keyword research, web design, quality content, meta tags, quality link building, etc., to make the website search engine-friendly.
Benefits of Search Engine Optimization: To better understand how SEO works for your website, let us look at the other benefits offered by SEO techniques.
Affordable by SMBs: Another advantage of SEO is, it is highly cost-effective. Compared to all other online marketing strategies, SEO services are economical. Therefore, even small and medium sized businesses can also easily afford SEO services.
A strategic SEO plan is must to get quick and better results. No matter how much time, cost and effort you put in to developing your website, unless you design an effective SEO strategy, your efforts will not yield satisfactory results. If you are entirely new to Internet marketing, it is better to take the help of professional SEO experts who have a successful track record of helping their clients get first page rankings.