The goal of using a banner is to grab people’s attention, even in a city where there are billboards and signs competing for every glance. It’s a high profile way of getting a message out to the public. You’ve probably seen a labor dispute where this tactic was used by a union organizer. A banner might read something like, “Shame on Acme Builders/Labor Dispute.” It can be very effective if done properly. You can customize your message to say whatever you want. Here are some quick tips for maximum visibility and effectiveness.
1) Keep the Headline Brief Limit your words to seven or less. Anything more and people will lose the message. Focus your attention on creating a great headline for the banner.
2) Make a collapsible PVC Frame Assemble a sturdy portable frame made from inexpensive PVC pipe. The frame should be light weight and easily set up and moved.
3) Recruit Volunteers – The more volunteers the better. It sends a message to the public that real people are behind the dispute.
4) Avoid High Winds A banner tends to act like a sail even in the slightest winds. Order a high quality banner with plenty of grommets and secure it with ball bungees.
5) Pick a High Traffic Area Set up along high traffic routes for drivers and pedestrians to see. Get the message out to as many people as you can in the shortest amount of time.
6) Choose the Right Time Make the biggest impact by timing your activities for peak traffic and maximum visibility.
7) Hand Something Out – Distribute leaflets, stickers, or buttons. This is an opportunity to connect with the public. You could also collect signatures on a petition.
8) Turn Up the Pressure In the beginning start out slow and each day increase the amount of time and the number of volunteers. Your mission should be to build momentum.
9) Never Fold a Banner Avoid leaving permanent creases and wrinkles. Gently roll-up the banner when you are finished.
10) Enjoy Yourself Show enthusiasm for what you’re doing. Your delivery is as important as the message on the banner.
Armed with these quick tips for better bannering you should be able to grab people’s attention regardless of competing signs and billboards. You will get your message out to the public in a high profile way and enjoy the process knowing that you are being as effective as you can be.
Copyright (c) 2007 Bob Oedy