Have you noticed how many people want to sell you something, but they don’t help you understand what the product is and how it will help you? As a complementary therapist, don’t make the same mistake. Blogging is a really effective way for you to tell your clients or prospective clients about your product or service, to provide more information, and to link with your website.
Blogs as a Way to Educate Clients
Blogs are easy to set up, easy to use and there are many that you can use for free. Many practitioners have discovered that blogs are a great way to communicate with their potential and existing customers. They use this venue to promote their services and to share additional information with their customers.
Never forget your existing customers. You can always teach them more about your practice. These people already trust you; is there a way you can encourage them to do more business with you? It’s amazing how many clients we have that don’t understand the range of services that we offer. Utilize your blog to help them learn more and to expand the products or services they need. This is also beneficial in helping existing clients discover ways to refer new clients to you.
Providing information and articles about your services and the benefits is a great way to establish yourself as an expert in your field. Being considered as an expert can be a huge boost for you and your practice. Each practitioner can take advantage of this for themselves as a form of promotion and client education. This is a great way to build your credibility. Blogging is a great way to establish yourself as an expert and to set yourself apart from other practitioners. Another great thing about blogging is that it’s inexpensive and usually it is free.
Promote Your Website and Your Practice With a Blog
Clients want to feel they are making a smart purchase from a qualified person. Are you qualified to treat their condition? What makes you qualified? Are you qualified to make a real difference in the quality of their life? I’m sure that you think that you’re qualified, but do your potential clients agree?
Use a blog to show those potential clients that you know what you’re talking about. Show them how your therapy will make their life better. Do you provide treatment that will change and improve their life? If so, share testimonials from clients who have got great results. This allows other people to say how wonderful you are and you can just sit back and nod your head. It’s more effective than tooting your own horn. Let their experiences speak for you.
You can also share informative articles with potential customers. This can be done on a blog, on your website or both. You might choose to post a couple of paragraph teasers on your blog and then link to your website. This gives you the promotional and search engine value from the blog and a chance to bring potential clients to your website to learn more about your practice.
Provide Additional Information
For example, you could write an article about a specific condition, such as headaches or another chronic pain. Then you can link to information about different types of headaches, home care for headaches and information about how you can help people get rid of their headaches. Each of these topics works together and lead the visitor to see how you can help them, if they suffer from headaches.
Another example is a herbal supplement. The site can show how the product is made, lists the ingredients, address potential concerns about side effects, give examples of people who used the product and were happy with the results and so on. This could be done with any supplement that you stock in your office and recommend to your clients.
If you were considering buying a product or service, would this information help you make a buying decision? If you visit two sites and one offered you more information to make an educated decision and the other basically said “Buy Me”, where would you prefer to make your purchase? Many people would deal with the site and seller who offered them more. The bottom line – does your site offer more, and help to prove you know your product? It should.