When it comes to having an online presence it doesn’t matter what industry you’re in, a clear, usable site can help promote your products and services, bring new clients into your business and be a great way of sharing your companies skills and knowledge. So why is it that many medical websites are often seen as dull and uninteresting; that due to the subject areas these sites often appear dated and uninspiring?
Despite being a medical or pharma company your website should still be created and designed using the same techniques as a website for any other industry. Pharma web design, like any other, needs to work hard promoting your brand, have a definitive call to action, showcase your content and industry knowledge and appeal to your target audience, while adhering to any specific codes of practice in your area. Regardless of the industry you are in, medical or otherwise, a good website should help fulfil your marketing and business goals, while not missing out on incorporating the creative flair that many pharma sites seems to lack these days.
For some, pharma web development is a confusing minefield and it may help to work with an agency who are experts in the area of medical websites development. The benefits of working with experienced designers in the pharma web design industry means they will know exactly what opportunities are open to you and in turn, understand the restrictions you face.
To start with your pharma web development team need to spend time with you and your business, getting to the heart of your business goals and the way you work. Any designer will want to know all about your products and services and how you currently promote yourselves, as well as identifying any specific needs and requirements from the newly designed site. It will also help your designer to understand how you interact with your customers and what other marketing activity is going on that can be reflected in your new site design.
Of course, your medical websites development team will also need to learn about your audience. Most importantly, the kind of client base that you already work with, but also the kind of target client audience you would like to reach with your new site. Customer profiling can help your designer when it comes to making the site usable and hitting on the right call to action. Different audiences use websites in different ways, so it helps to know all the information before the site is designed rather than once the site is up and live.
Your pharma web development team can advise on the kind of site that will work best for you – as generally in this industry one size does not fit all! Websites can be created to support e-commerce capabilities, for housing product brochures or for keeping your customers up to date with the latest news via blogging areas or links to social media.
Whatever kind of website you are designing how the site looks and feels is very important. Online audiences can be extremely unforgiving and if a site isn’t nicely designed and easy to use they will simply go elsewhere. Being able to find exactly what they want as soon as they land on your site means your audience is more likely to stay and in turn hopefully delve deeper into your site. Clear navigation is key – if your audience can’t see what they’re looking for straight away they will grow impatient and find the information on another site. Likewise, any copy you use needs to be clear and consistent. Medical websites are renowned for being text heavy and content driven, so make sure your site is easily digestible for your audience. Too much plain text can make your site look dated and feel clumsy, it can also be off putting for the reader and although the content is often necessary try to make sure it is presented in a clear way. Don’t be afraid to let your pharma web development team be creative with your design, a good design will make your audience respond more favourably as they will see that you care about how you present your company.
Don’t over look your company brand and personality. Just because your website needs to be content driven or product heavy it doesn’t mean it shouldn’t be building your brand presence. Your customers should know the minute they land on your pages that it is you they are interacting with. This doesn’t have to stop with just the logos and image design, you can promote your brand with your design style and tone of voice. Your medical websites development team will also tell you that your site can reflect other marketing channels you may have or incorporate advertising or e-marketing campaigns you may be running.
When considering your pharma web design it also helps to consider tracking the sites activity. This can give you a wealth of information on how clients use your site, why they visit and whether they are choosing to do business with you. There are a selection of tracking software packages that can highlight visitor numbers, visitor engagement and sales conversions; typically giving you a much clearer view of your websites return on investment.
But even after all these avenues have been followed, what is the use of a wonderful looking website if no one can find you. But these days having an online presence isn’t just the end of it. Make sure you consider a search engine optimisation strategy within your medical websites development, which can help promote you online and get your website in front of the audience you are wanting to reach. Your pharma web design agency can advise on other techniques too, such as pay per click advertising or e-marketing strategies.
With all these steps taken into consideration a healthcare or medical website needn’t be boring or dreary. On the contrary, combining these areas and with a creative approach your medical website can work hard for your business whilst remaining modern and up to date.