Can you visualize a world without packaging tape? How will you send a package by post, or courier? You can use a twine or string to tie the package, or you can use glue to paste the ends of the package together. These alternatives require more time to apply compared to packaging tapes.
There are also special fasteners like ties, staples and such. Each of these has some disadvantages. For example, ties come loose, and storing it is not as easy as storing packaging tapes. Ties can also be only be used with packages designed for them.
In today’s world of tailor-made packaging tapes, these alternatives seem crude and inconvenient. Packaging tapes are versatile, being capable of application in different scenarios.
Applying Packaging Tapes
Packaging tape comes in convenient rolls of standard or custom lengths. They can also come in convenient dispensers, and can also be applied using specialized machines. Whether done by hand or machine, you apply the tape at all points that you want to secure.
Packaging Tapes and Tapes
Packaging tapes come in numerous flavors. There is the narrow cello tape that can be used to secure envelopes. There is the three inch paper or plastic tape with extra quick and strong adhesive that can securely seal heavy packages, even if they are over or under packed.
There are also stretchable tapes, strapping tapes, label protection tapes, double sided tapes and so on.
The tapes can come in eye-catching colors. Others might be clear and transparent. The packaging tape can also be plain, or overprinted with handling or other kinds of instructions, or with promotional messages.
Packaging tapes, particularly the wider varieties, offer good scope for printing your logo, name, and contact details. Such printed packaging tapes can act as your brand ambassador, building brand recognition. Enhanced with product promotional messages, the printed messages can also be sales messages.
Using Packaging Tape for Promotional Purposes
Plain packaging tapes might be less expensive compared to custom printed tapes. However, the opportunity cost of using plain tapes can be high. Particularly in the case of the wider and easily printable tapes, you are wasting promotional real estate. You can use this real estate for building your company brand, or promoting your product or service.
Print the tapes with your company logo, name and contact details. Where possible, add a short but strong sales message for your product or service. Select the tape material, color and printing with a view to high visibility. Lay out the whole message in an easy to comprehend design.
Your message will now be seen wherever the package goes. It might be just what one of these observers is looking for at the time. And you would have a new customer. With thousands of packages going to different destinations, the chance of finding such customers is not insignificant.
Even if no new sales result, your brand would imprint itself in many minds. Your brand will become recognized over a much wider area.
Packaging tapes make packaging your product for shipment a much easier task compared to other alternatives. They come in many flavors. Select one that suits your specific needs, and then use the packaging real estate to promote your brand and products.