‘One hit wonders’ in your marketing

A client of mine just made a very important comment that I wanted to note.

“Thank you for taking the time to enhance my offer. I know you put a lot of effort into it and appreciate your time and experience in putting this together. I am starting to see the process of putting together a successful sales letter.”

Note the word PROCESS… that is what is truly important here.

Here is my comment back:

“The sales letter process is just that – a process. We start with a rough draft – tune it – tune it more – tune it more – test it – measure results – tune it – test it – etc…

Go through it again – see what you like and dislike – then send it back so we can get it out in time for holidays. Troy'”

The marketing process is NOT a one-hit-wonder. You will not get it perfect the first time you try it!

People amaze me when they believe they should be able to run a single $200 ad one time and make themselves a small fortune.

THAT, is one of the big problems with the internet marketing crowd – they honestly believe the hype they read. Making money online is no different than offline. You need a good product or service that people want to buy. You need to know how to get to the perfect market. And you need to know as much as possible about the actual target buyers.

Then you have the foundation to work with.

From there you need to sample different ideas to your ideal target market using the ideal media (online, email, offline letters, postcards, radio, newspapers, trade magazines, etc)

It is ALL about testing and finding out what works… and (just as important) what DOESN’T work.

You never know until you test. The market will tell you (a) if you have the right offer and (b) if you are in front of the right people.

If you miss either – you will not get results – period.

So try numerous things – and measure what results you get. If you get no results – you need to modify (one or the other – only change one thing at a time so measurements are accurate).

One-hit-wonders sound great (we all wish it was so easy) – but in reality they don’t work in the long term and very rarely in the short term.

To your ongoing marketing successes!