New Chapter Moves Forward with Proctor and Gamble

When Paul and Barbi Schulick began New Chapter in 1982, they wanted to help people learn about using herbs as medicine. Thirty years later, Proctor & Gamble came calling to bring the brand further into the mainstream market in larger stores.

With a physician for a father, Paul grew up learning about medicine and the human body. After studying herbs on his own, he went on to complete his training as a master herbalist through the School of Natural Healing. Shortly thereafter, he and Barbi started making herbal extracts in their Brattleboro, Vermont home to sell to the local community.

As word got out about Paul’s unique formulations and their benefits, the brand expanded, eventually appearing in health food stores around the country. New Chapter became well known for their study of ginger, for example, creating a series of products highlighting the benefits of the medicinal root, with products like Ginger Wonder Syrup. Turmeric is another root they’ve focused on, with products like Turmeric Force

To control the quality of the ingredients used in their products at all times, the Schulicks founded Luna Nueva, their farm in Costa Rica, with partner Steven Farrell in 1994, originally to produce ginger and turmeric. The farm is certified organic and biodynamic, surrounded by the rain forest.

Then in June 2012, the company turned a new corner, when New Chapter was acquired by P&G and Kyle Garner was appointed the new chief executive officer to lead the company into the future. P&G is the maker of such brands as Tide, Pampers and Olay. The goal of working with P&G is to expand the brand in all areas of research of development to continue producing only products of the highest quality.

The new partnership also means new funding for product packaging as well as more clinical testing of products to answer the age-old question about vitamins and supplements – Do they work? The company continues to use organic and non-genetically modified organisms (GMO) in their products, earning them the necessary certifications to label their products as organic and non-GMO.

Today, Paul leads the innovation team at New Chapter while Barbi works to carry on the message of natural healing the company has focused on since its inception. The line has expanded to include specialized vitamins and supplements, such as the Take Care line and Zyflamend.

Customers will see changes to the look of the products, but the ingredients in their formulations will not change.