What motivates somebody to set up a small business?
You are often on your own, lacking a lot of start up money in hand, without the full set of skills to build your business and most often without sufficient experience of the competitive market you are getting ready to jump into.
Regardless of all these barriers to launching a small business we still in confident, if not foolhardy, fashion.
It is the basic desire of what we want that drives our inner-direction. If the basic desire is to reap a little money to add to our current earnings or actually to provide our main income then most people can start a small business and do justice to their hopes and dreams.
It is when our wants become something greater, perhaps to arrange an education for our children and give them a better start to life than we did, that our business goals become more daunting.
Starting a small business and being successful with it often demands us to pull away from our comfort zone.
In larger organizations, men and women are virtually able to decide for themselves whether they wish to leave their comfort zones or not. Major enterprises oftentimes have enough capacity to provide another individual to fill in for others who refuse to move out of their zone of comfortableness.
Whilst I may perhaps insist that this is wasteful behavior in a large corporation, in a small one, it is commonly fatal.
Comfort zones appear in a lot of distinct forms in small business.
If the purpose for beginning a small business is somehow related to our love of a certain field of commerce, technology or idea, we will be starting a business where what people get in return for their money is generally our personal service and knowledge. This is frequently how small businesses start.
The problem with opening a business in this way is that to further build the business we need to spawn mirror images of ourselves. Or else we need to work 16 hours per day, or employ someone who has similar knowledge and skills that we do. But it can be hard to see for yourself when you are immersed in the day-to-day running of your business.
Letting go of what you believe will make money quickly breaks small business owners out of their self-imposed internal limits. They might, as a result, enter another market area, create an additional product or even reach a point where they do not put themselves forward as the sole channel of the skills and expertise that deliver the income opportunities.
Small businesses which rely upon marketing to give rise to product or service sales and do not have the monies to extensively investigate opportunities or advertise their goods and services will need to concentrate on direct contact with clients and use electronic methods of reaching out to their potential customer base.
This is where networking comes in. Some people find business networking really easy. They are naturally amiable and become the centre of attention no matter when they enter a room. The rest of us find it a bit of a pain to be so gregarious. This could be for the reason that chit-chat is not our thing or because we do not want to be seen to be “selling” continually.
The wish not to sell continuously is natural and is the key to getting out of this comfort zone. Selling is not what the aim of networking is. What networking is about is having many and varied talks with a lot of different people regarding problems, issues and opportunities. Going to the effort of having conversations will as a natural result give birth to business opportunities. It is unneeded and unnecessary to have a sales pitch to hand for every occasion.
Small business owners ought to, at every turn, be clear about what they want to attain by starting a small business. They must use their social know-how, their insights and self-knowledge in the world in which they act. This will help them safely navigate through the sea of self-learning that is needed to be assured of success.
Otherwise, their internal limits will become a safe harbor of underachievement.