To boost sales of the company’s products, marketers are constantly on the lookout for good business system. If you would observe it, the traditional marketing systems have left an impression that they were having signs of stagnating.
Except for some who have made a phenomenal foundation in the business world, selling products have become pretty difficult nowadays. This is because of the many competitive companies trying to outsell each other. Even the leading brand companies were facing the dilemma of increased sales commissions from the retail chains and distributors.
Because of the faced tough competition, market researchers are convinced that the multi level marketing, or simply MLM, is one marketing strategy that is currently an effective method of generating product sales of today. Now, manufacturers and companies have seen a way to raise their hopes high once more.
Unlike the other conventional business method, the MLM is a cheap and fast way of selling products. This is because the sales agents are direct marketers of the company. They form a network wherein each member is required to buy a minimum amount of the product.
Let’s say the network consists of 100 members. Logically, there are going to be 100 sales from that network. And from the sales made to this network alone, the company is already assured of good turnout. And what if the network consists of 10,000 members? Additionally, what if most of the members of the network buy more of the product?
– Obviously, profits are going to flow substantially from the sales made by the members of the network.
So, what about the profits for the sales agents, who come from the network structure?
– For every recruit of the member, a guaranteed sale is targeted since all network members are required to buy a certain amount of product from the company. For each recruited member, the marketer at the higher level earns commission from them. Now, if the member has recruited many members, it is rational to assume that there is going to be large commission or income from that.
Accordingly, the main core of the multi level marketing method is primarily not on the selling but on the recruiting ability of the people.
Generation of Leads
The problem of most people with MLM method is their incapability to build their own network of members. As they exhaust their potential lists of future sales leaders, they no longer know what to do until they become inactive such that sales of products begun waning as well as flow of income slowing down.
Now, this is where generation of leads comes into play. As the companies do not want to stop the success they got from using MLM business method, the marketing specialists introduced a new system to the method, which is the generating of leads.
The leads are created from the people who were already screened and have expressed interest in joining the MLM business team. The screening process includes testing their commitment and skills. It takes time to create leads, but if you want to yield endless list of potential future sales leaders, it is a good way to go.
Generating leads in a traditional multi level marketing business system requires you to go out and hold the screening process in all major cities and towns. If you have extra budget, hiring a lead generation specialist company to do it for you is another good solution.
Either way, both are viable options to build a robust network team for you.