As you may recall, I mentioned there are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy, however, if they are coupled with vision, vigor and a little tenacity, both business and life can be enjoyed with ease and results produced with velocity.
Remember as these strategies unfold in your reading, I never said it would be easy, however I am saying, it “can” be done with ease AND velocity with the right energy going in the right direction.
And you must keep in mind that you will have to address what I called the “human condition.”
When I first thought I understood the strategies unfolding before you, my first reaction was “I already know that”. I knew they worked but the truth of the matter was my bank account did not reflect that I really “knew” them or better yet understood them or “implemented” them. I’m sure you’ve experienced thinking you know something but your results prove otherwise, right?
The thing that will come between you and success is the “human condition”, your barriers, road blocks, and what you think you already know. Be aware of the barriers and road blocks as you read these:
Vision must be first After determining your vision, you must:
* Include your vision in the marketing materials.
* Tie your vision into your product or service.
Remember I said vision is the foundation and basis from which you will operate. It is the foundation for your every move, your every action. The vision you create is also uniquely yours, therefore bringing a competitive edge to the market place. Communicating your vision and tying your product and service together effectively are vitally important.
Another critical part of effective marketing is identifying the “ideal” client.
Some people start a business for one of three reasons:
Inspiration some begin inspired by an idea, something they’ve experienced or have seen or by someone else they’ve admired. They don’t spend the time to first take inventory and look within to determine their true heart’s longing, therefore the business is set up to fail from the very beginning. Their heart isn’t in it and neither commitment nor vision has been established. In some, not all, but some cases, inspiration is short lived and then one is left with the reality of what it takes to have a business not only survive but thrive in today’s market place. The reality of what it really takes may force one to quit.
Desperation some start a business because they have to do something. Perhaps circumstances of a lost job, injury or need for additional income causes one to start a business. And while some of those reasons are motivation enough to keep you in action, the success of the business lies in the heart of desperation rather than an authentic place -an authentic place which pulls you “freely” to succeed which vision will create. Desperation tends to create obstacles and challenges that aren’t welcomed or desired.
Vision and purpose the most successful “fulfilled” business owner starts the business with vision and purpose in mind. Steven Covey says “Start with the end in mind” The successful and effective individual will do just that, begin with the “vision” in mind, identify who they want to work with, find out what they need and want and provide it. After going through this process, you will have begun establishing the ideal client.
As you inquire into finding the ideal client:
Some questions to ask yourself are:
Who do I want to work with? What do they need and want? Taking inventory of my vision, who is a fit for me to work with? Who is ready to do business right now? Who is ready to receive the offering or product?
These are just a “few” questions to begin uncovering the “ideal client” .
Remember, you don’t have to be in business alone or struggle to make it successful. You also must “implement” the strategies channeling the right energy in the right direction.