As you may recall, I mentioned in last month’s article that there are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy, however if they are coupled with vision, vigor and a little tenacity, both business and life can be enjoyed with ease and results produced with velocity.
Remember as these strategies unfold in your reading each month, I never said it would be easy, however I am saying, it “can” be done with ease AND velocity with the right energy going in the right direction.
And you must keep in mind that you will have to address what I call the “human condition.”
The thing that will come between you and success is the “human condition”; your self imposed barriers, road blocks, and what you think you already know. Be aware of the barriers and road blocks as you read these.
Yes, I’m repeating this each month intentionally. Why? The two most prominent reasons are: to shift how you think in a way that builds your muscles to understand the fundamentals of marketing AND to address the human condition that stops you from implementing them.
Keep in mind that Vision must be first Another critical part of effective marketing is the “Client Referral Strategy”.
This strategy is simple, you create a process or system for having your clients refer business to you.
A client whom you are providing excellent service to will often see value in your services and will refer business to you.
Most people wish their clients would refer business. Some clients do and some don’t. I say, the reason clients aren’t doing so is because there’s not a process in place, however if you create a “client referral process” then clients would refer business more often.
Now, it is important to insert here that there is an assumption you acquired the client through the process of previous articles, which would mean they are your ideal client, one you chose to work with.
If that is the case, then the client referral process should include:
A Request you must ask the client to refer business to you.
Commitment – a commitment from the client to refer business.
Inspiration you must regularly inspire them to share your services or product with others. After all, they know best how valuable it is.
Motivation you must regularly motivate them to do so by educating them on the benefits of others having it. Or motivate them in your own way.
Dedication and truth you must dedicate and commit yourself to nurturing your authentic relationship with the client. This will also create a sense of loyalty and dedication to you as their service provider or retailer.
The last one is critical as you must bring authentic relationship to your client. Meaning you must be genuinely interested in your client and they too will most likely be genuinely interested in you.
There are many ways to create the process. The key is to have a process or system that keeps your clients actively pursuing new business with and for you.
Therefore, your system must also include a follow up processes as well. Some clients will forget that they are to refer business so you must remind them.
Create a Client Referral Process and your clients will always look for ways to refer business to you.
Critical points of this article!
Know your vision
Know your ideal client
Build authentic relationships
Create a Client Referral Process and System.
Remember, you also must “implement” the strategies channeling the right energy in the right direction to have them be most effective and reflect success in your business.
You don’t have to be in business alone or struggle to make it successful.