As you may recall, I mentioned in last month’s article that there are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy, however, if they are coupled with vision, vigor and a little tenacity, both business and life can be enjoyed with ease and results produced with velocity.
Remember as these strategies unfold in your reading each month, I never said it would be easy, however I am saying, it “can” be done with ease AND velocity with the right energy going in the right direction.
And you must keep in mind that you will have to address what I called the “human condition.”
The thing that will come between you and success is the “human condition”, your barriers, road blocks, and what you think you already know.
Vision must be first You’ve heard me say time and time again that vision is the foundation and basis from which you will operate. I say it again. It is the foundation for your every move, your every action. The vision you create is also uniquely yours, therefore bringing a competitive edge to the market place. Communicating your vision and tying your product and service together effectively are vitally important.
Another critical part of effective marketing is “building authentic and nurturing relationships”.
Now that you have identified your vision, you have a foundation from which to act.
When building “authentic and nurturing, relationships for your life and business, it is then, and only then that you are able to bring focused attention to “who” you want to build relationships with.
When you begin to build relationships from vision, they are true, they are authentic and there are pure. The relationship is being built on truth and authenticity, and you are purposefully creating relationships that foster and empower the vision.
Vision is from a pure place, thus is the relationship.
Well, Lisa how does it relate to business, you might ask?
Often times sales and business transactions are done with an element of manipulation, coercion, force or maybe even intimidation. The buyer walks away wondering what just happened or why they purchased this or that. You as the seller may even feel some uneasiness about the sale depending on the motive for selling the product or service.
Most of us want to feel good about ourselves and our choices. The same applies when we purchase a product or service. I also believe that on a very fundamental level most of us genuinely want to support the needs of others. And it’s all the sweeter if we get something for ourselves.
So creating an opportunity for others to intentionally choose you, your product or service, because they “want” what you have makes it a win/win for everyone and serves all involved. Don’t you feel your best when you’re able to contribute or make a difference in someone’s life?
Okay, so once you’ve begun building authentic relationships through your vision and you’re clear of your ideal client (from previous articles), now your task is to ask for what you want.
Isn’t it easier sometimes to ask a friend or someone you trust to help and support you?
The same applies here. You can ask for help, for support, to partake in your services, to be on your team. You can ask for the assistance you need and want.
Building authentic and nurturing relationships play a vital role in your business. People do business with those they trust and like. And trust is a major characteristic of authentic relationships as well. And even though we won’t get into building trust here, keep in mind for now that building relationships with vision as a foundation opens the doors for truth and authentic communication.
Some questions to ask yourself regarding building authentic relationships are:
Who do I want to build a relationship with? Who would support my vision that I don’t already personally know? Taking inventory of my vision, who is a fit for me to work with? Who do I feel the vision would support if he or she knew about it? Who is ready to receive the offering or product?
These are just a “few” questions to begin uncovering “who” to build relationships with.
Critical points of this article!
* Know your vision
* Know your ideal client
* Building authentic relationships
* Ask for what you want.
Remember, you also must “implement” the strategies channeling the right energy in the right direction to have them be most effective and reflect success in your business.