For consumers looking for the right car online can be quite a daunting task. Thats why as a dealership it is so important that your website be user friendly, to help the consumer find what they are looking for in a simple and effective manner. When creating the website for your dealership make sure to keep your consumers in mind, and especially keep in mind how they will use your website to aid them in their search for a vehicle. The most important aspect of a dealers website is the vehicle inventory. When consumers are researching vehicles, whether they are new or used, they want to be presented with clear and upfront information in a matter that helps them find the perfect vehicle. Read on to find a few tips that will you make sure your dealerships inventory page is in order:
Keep your Inventory Organized
When a consumer comes to your dealerships website to conduct research they will likely look over your inventory to see what vehicle they may want to purchase. That is why it is so important that you keep your inventory organized. If you keep your new and used vehicles together, mix up different models and years, etc. then a consumer may become confused, not being able to find what they want, and may go to another site. When you are creating the inventory portion of your site make sure that it is intuitive and extremely easy to navigate. Separate new and used vehicles, group like vehicles together in each category, etc.
When creating your dealerships inventory page it is to your benefit to create comprehensive and intuitive inventory pages. If your inventory page or pages are not easy to navigate then the consumer will lose interest and eventually leave your page. By creating a simple to use inventory page on your dealerships website you will be able to engage the customer while presenting them with the information that they are seeking.
Make Sure Your Information is Clear and Upfront
When a consumer is researching the vehicles in your dealerships inventory it is important to make sure that you keep them as informed as possible. That means providing all of the most important features and specs of all of your vehicles. Much like how the vehicles in your inventory should be easy to find and navigate it is just as important to make sure the information about each vehicle is easy to find, navigate and understand. Try to avoid jargon whenever possible and present the information in an upfront manner that will allow the consumer to research further any information that they may not understand. Remember, online there is no sales person to walk the consumer through the buying process, holding their hand and talking them through things that they may not understand. Thats why it is so important to make sure that the information you provide about the vehicles in your inventory is presented in an easy to understand manner.
By presenting the information about the vehicles in your inventory in a clear and understandable fashion you will help your consumers through their research process. By presenting that information in a conversational manner you can replicate the physical showroom environment online, keeping the consumer at ease and helping them through their vehicle buying process.
A Picture Is Worth 1,000 Words
The main purpose behind dealerships creating spaces online for their inventories is to recreate their physical showrooms on their websites. The easiest way to do that is to post up-to-date and attractive pictures of your inventory. This can be done by either using stock photos of the vehicles you offer or by taking pictures of the actual vehicles you have in stock and posting them on your website. An important part of posting pictures of your inventory is testing your website to make sure that it will support your photos. Test the loading times for your pictures, make sure they dont come up blurry, etc. If your pictures look blurry on your website then you will look unprofessional and consumers will be less inclined to do business with you.
Posting pictures of your inventory online will attract consumers when they are searching through your inventory and will help to keep them engaged. By posting pictures online dealerships can recreate their showroom atmosphere and give consumers a familiar feeling while researching your dealership.
The way you present your dealerships inventory online will make or break how consumers view you. By presenting your inventory in an attractive, easy-to-use fashion you will do a better job of attracting and retaining customers.