One online resource says that every year 2.4 million couples get married in the U.S., and the average wedding costs $20,000. It’s a $70 billion business.
New developments in technology over the last decade have enabled processes that now produce fast and inexpensive on-demand production and distribution for a variety of products and services. During the Digital Revolution in the 1990s there was a rapid drop in costs and expanded power of digital devices including digital cameras.
Today, photographers have mastered the art form of digital photography, which allows clients much greater flexibility and artistic style for their cherished images which can be placed in digital photo frames, on websites and shared via iPods, handhelds, and on the Internet.
Media outlets have also had to change the way they do business in view of the Internet and online publishing, including the use of stock images as opposed to high-budget editorial productions. With the evolution of computers, chips and networks, futurists predict that four billion people will be doing Internet commerce by 2025.(Source: The Extreme Future, by James Canton.)
More and more photographers are adding stock photo websites and the latest trends includes cutting edge wedding images with wedding reception photos, beach wedding photos, celebrity stock photos, the green wedding, photos of wedding reception decorations, wedding fashions, scenes of brides, getting ready, bridesmaids, grooms, groomsmen, the bridal party, flowers, receptions, ceremonies, the toast, cake cutting, dancing and departures.
Photographers can share a voice through images that provide a unique take on trends and how they are shaping weddings of the future. Many have launched wedding stock photos websites because of the tremendous growth in online advertising that is communicating, connecting and influencing contemporary and captive audiences online. Stock photography saves money on skyrocketing and extravagant production costs.
“Wedding images is a marketplace in itself, and it’s important to offer those seeking wedding stock images a wide variety. Today’s wedding ceremonies are often in unusual venues such as spas, museums, zoos and gardens. And today’s green weddings provide images of environmentally friendly flowers, beach wedding photos, table décor and environmentally friendly limos and cars,” said John Unrue, wedding photographer to the stars.
Images might include food, fashions, flowers, gifts churches, lingerie, and even travel shots, which can all be used on other websites and in magazines. There are also countless opportunities to shoot close-up images of family, friends and loved ones sharing moments that reflect timeless expressions that can be adapted to satisfy many other categories for websites or editorial image requirements.