Internet Marketing for Your Brand New Site… Playing in Google’s Sandbox

Do you have one of the multitudes of small businesses that recently started a web site that gets no visitors? One of the biggest misconceptions about Internet marketing is that just setting up a website will bring you visitors who become paying customers – alas, that just doesn’t seem to end up that way. Too many believe in what I call “Field of Dreams” web marketing, thinking “If you build it, they will come.”

Have you been wondering:

  • Why does web marketing seem to work for a handful people, but not others?
  • How much time does it take for my web site begins making it into search results?
  • When will [my website] start earning money?

Is my site even showing up in Google?
Simply putting up a site, doesn’t imply that Google will list your site. It’s easy to determine if Google has listed your site by searching on Google for “site:mydomain.tld”, for example, “”. If your query comes up with any results at all, Google has found and crawled your site. If your search results show the infamous “Your search did not match any documents”, they’ve never heard of you – they just don’t know that your site exists at all.

How do I get my site into Google?
Certainly, you could consider “ask” Google to index your site, but that sticks you in a huge queue of websites asking to get indexed. The absolutely best way to get indexed fast is to get a link to your site – somewhere. Now that someone has linked to your site, and Google wanders across that link, your site will be set up for fast-indexing.

So how do you get my first link?
There are several ways to do this, very affordably. You can:

  • Have a chum place a link to your site from theirs,
  • Submit a guestbook entry providing a link to your site,
  • Post a comment on a blog providing a link to your site,
  • Create your own blog on and link to your site,
  • Create an account on a social bookmarking website like Reddit and use it to bookmark your site,
  • Create a free reprint article and post it to SearchWarp, EZineArticles, or

The more regularly Google looks at the site where your link was put, the faster Google will find that another site links to you. Some sites are scanned as seldom as once every few months, other web sites are updated several times an hour. The best tactics to get into Google are through social bookmarking services or article marketing.

If you are allowed to view your site logs, weed through the records for hits by something called GoogleBot. This is the program that Google uses to discover websites. As soon as you discover that Google has been wandering around your site, it shouldn’t be long until your site: query shows a few of your pages. Regrettably, this is the first step toward Google success…

So, when will my website start getting traffic?
After your site is in Google, why doesn’t it appear ? If you dug through each search engine result, you’ll discover that site is near the end of results for any search but your company name. And if your business name is fairly popular, your site’s probably at the bottom of that list, too.

Playing in the Sandbox…
Your site will be hidden in a special place that Google labeled “the sandbox”. Even [if your site exceptionally] healthily linked, appreciated, and laid out – it just doesn’t wind up on Google until it has aged satisfactorily to Google to think that your site is not a spam-site.

The duration your site spends in the sandbox relies on many factors and Google isn’t giving out the details. The important thing to bear in mind is that Internet marketing is a lasting effort. There aren’t any magic pills you can take to outthink the search engines. They do their best to ensure that searchers are given the best search results. Making your site endure the sandbox is Google’s mechanism for serving their clients and retaining their ranking as the premier search engine.