These days, most businesses are creating online presence by building a website. It is, however, important to know that merely having built a website does not translate into good business. Your business website should be ranked high in leading search engines, so that it would appear in the top search results. This article seeks to discuss the importance of such ranking.
Most web users look only first page results
Most visitors look up for the first four to five results, of the ten search results that appear on the first page. Visitors are seldom interested to check for other results by going from one page to other, this is because the very ranking by search engines is such that, the websites having less effective content, less user-friendly features, insufficient data, negative feedback and the like are ranked low and in the concurring pages.
Also, visitors skip the page, if they do not find the result they seek, on the first page and search using new words instead. It is, thus, important that users find your website among the ten results, which appear on the first page for the relevant keywords.
More click-through rates
The results on the first page of search engines are better for business transactions, than those on the second and other pages. The results on this page involve more visitors, as there is a massive competition among those on the page in terms of loading time, content, navigability and other user-friendly features of the websites. Thus, results fulfilling these criteria are more likely to be displayed atop of search results. This obliges people to believe that websites appearing on the first page are credible and reliable and therefore, increase click-through rates.
More visitors leads to more sales
Studies show that, the number of visitors for the search results on the first page of search engine result pages (SERP) are more than those for on the other pages. This is because, the diverse positive attributes of the websites make it possible to be reckoned among the best, and therefore, the probability of sales is higher.
This benefits businesses because of the realization of ROI. The quicker the realization, the more is the profitability.
Improved popularity to the business
Merely reaching the first page in search engine results is not strong enough to make business. That is, potential customers would not make come back, if your ranks start falling down in search engines. To get the customers who want to purchase your product/service, your search engine page ranking should be continuously high. Remember, your website should rank high continuously, you should not lose sight of the users at any cost.
Continuous ranking in the first page is significant, as the ranking makes customers more familiar with your business and get them more interested in your business, thus, finally culminating in sales.
Increased loyalty among customers leads to repetitive sales
Increased popularity of the business in the online market coupled with the good quality products/services offered, increases loyalty among your customers. This boosts their confidence in you and hence they think you are reliable and worthy enough to make transactions with. This is the key to drive repetitive sales.
Getting ranked in the first page of the search engines is, thus, significant for businesses which they can hardly risk to overlook. Regardless of the status, a start up or a thriving business, ranking in the first pages of search engines makes businesses open to profitable avenues.