From the Hyundai Construction And Engineering Company, which was founded in 1947, the Hyundai Motor Company was born in 1967. The Cortina was the first vehicle to roll off the assembly line and released in 1968. With a much higher level of quality, powertrain technology was incorporated into the Pony, which was released in 1975. Both of these vehicles were sold overseas.
In 1986 the Hyundai Motor Company decided to break into the U.S. automotive industry with the Excel. The Excel afforded the company a nomination from Fortune Magazine of being Best Product #10. In 2011, the company earned a number four ranking from the motor vehicles section of CNN in the Worlds Most Admired Companies category.
Early on in the history of the company, the Hyundai was the joke of the automobile industry, but the perseverance of the company earned it recognition and awards from J.D. Powers and Associates. The Hyundai Santa Fe earned the Top Pick award from Consumer Reports in 2008. Over the life of the company, Hyundai has received numerous awards for models from among its star studded line-up. The affordable Hyundai caught the attention of the consumer and the design was by no means distasteful. Good looks are not all there is to this affordable automobile. In 2009, the Top Safety Award was received from the Insurance Institute of Highway Safety.
Hyundai has recycled a tremendous portion off their profits back into the business to assure their customers have the best there is to offer. Plants in the U.S. have sprung up from California, to Alabama, and Michigan. To keep their vehicles user friendly (safe driving), Hyundai has constructed a six mile oval track in the Mojave Desert. Vehicles in the Hyundai lineup are test driven on this track to ensure the customers who purchase these vehicles can be confident of a safe and functional trip to the corner store or across the country.
Since the days of the Cortina, Hyundai has gone above the rim in quality and style, and top that with performance, Hyundai has greatly surpassed its competition when it comes to customer loyalty. The Sonata, the Tucson and the Genesis stimulated the interest in potential buyers. This interest increased buyers, popularity rose and sales are steadily increasing for the automotive company.
It does not take a mathematician to add the sum total of loyalty to their customers by constructing cars with design attraction, plus safety features, plus quality to come up with the sum total of Hyundai customer loyalty. Add to that total the fact that customers receive higher trade-in value when they are ready to purchase another car or increased value when they prefer to sell. Kelly Bluebook has put Hyundai at the top of the list for surpassing the competition in the brand loyalty segment in the automotive industry. Because everyone walks away in the blue (not in the red), it is a win, win, for all parties involved.