Every site on the Web contains Web content, Web copy, or both of these. Web copy and Web content can be put to use- by earning money by itself or by helping you to earn more than you do now. To begin, you need to know what the difference is between Web content and copy.
Web content is a form of writing that will inform or entertain your readers. Web content is usually articles on the website. But, there are also items such as video, photos, and sometimes audio files. Many online businesses use Web content to bring potential customers to their website.
Web copy is the text that a site uses to get some type of response from the reader, or it may be to advertise a business. Copy may encourage readers to buy something, to sign up for something (such as an email newsletter), or even to click on a specific link on your website. Web copy is also the slogan on the site, the more practical pages, such as media and contact pages, which all work to project the site’s image.
How do you use Web copy and Web content to make more money online? Here’s how you use it:
Web content- there are plenty of sites out there that use their Web content to make most of their money. There are large content networks, such as About.com, that use their content alone to attract readers, but there are many smaller ones. Web content uses its information to bring in readers to the site, and site owners than have to either have ads on the site or charge a fee for membership to the site. To make more money with your Web content, there are a few things to keep in mind:
1. Only use the best quality Web content possible. Quality content brings in more readers, is generally optimized well without a lot of SEO attention, and will then attract good backlinks to your site. This gives you better search engine ranking, which in turn brings you higher traffic counts and makes you more money.
2. Keep publishing the content. New Web content will bring in more readers, as they return again and again to see the new items. More web traffic means more money. Make your content updates as often as possible, even if it is only once a week or once a month.
3. Make sure your copy will be attracting readers. Keyword research through either Wordtracker or Overture can give you an idea about what to use. Instead of concentrating on keyword stuffing, get content that appeals to your readers. If searchers are looking for highly specific information about a certain niche, there may be a need for content on that topic. When looking at the words with the highest numbers of searches, also look at how many results they are getting to avoid entering and already saturated niche.
Web Copy – Copywriting for the Web is usually designed with the sole purpose of turning website visitors into buyers, repeat visitors, subscribers, or whatever your aim is. Sales letters that sell e-books, complete with subheadings and brightly colored copy, are an example of Web copy.
Web copy doesn’t have to be full of hype. Order pages all have Web copy to try to make the sale and to get the reader to buy right then. Some Web copy relies on guarantees to persuade readers to buy the item right then without worrying the outcome.
Copywriting relies a great deal on psychology, and understanding what buyers and website visitors react to. To get the best copy, you can hire a professional to write it for you, or you can study it yourself- either way, you need effective copy to turn visitors into buyers and make you more money.