How to Use ebooks for Marketing and Promotion

There are countless ways to use ebooks to promote your business and drive targeted, interested traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Stand out from your competition by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that only YOU can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliates.

Make sure that you keep your ebook up to date. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enhance their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after its conception.

Another extraordinary advantage of ebooks is that you can test their marketing potential putting out little or no cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can ascertain the saleability of your ebook, and make necessary changes until the orders start flowing freely. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking wads of cash. They also provide you with an valuable way to gather marketing information, which you can use in many different areas of your business.

Use your ebook to discover the specific problems in your specific niche. Then solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, improve your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking it down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes (Physical Product). Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalogue in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

Don’t forget e-bay and other similar auction sites. These sites have hoards of traffic searching for information and are prepared to pay for it. You can sell the physical ebook on disk or some sites allow electronic delivery.

Promotional uses for ebooks are limited only by you imagination. So, what are you waiting for? Start writing your ebook.