Many entrepreneurs hate selling. The trouble is you cant have a business if there are no sales! So what would it be like if you didnt have to sell yourself at all? Theres an old marketing mantra that says, Its not the sausage that sells, its the sizzle. What would it be like if you and your personal brand had so much sizzle that people searched you out?
Here are five ways to shift from selling to sizzling:
1. STAY CONNECTED TO YOUR PASSION
Running your own business takes courage. And theres a good reason why you embarked on this journey in the first place. What was it? Remember why you chose this particular business as opposed to something else, because theres something about it you really love. Think about the difference youve made to your customers lives, helping them to be more confident. Reignite your sense of passion and purpose, and youll notice an immediate shift in your attitude and enthusiasm.
2. CREATE A BUZZ ABOUT YOU
We all know people who can walk into a room and create a buzz. There is something about their energy that is really compelling. And often they have an air of mystery about them. YOU are your product, and as a personal stylist you will invariably stand out at any event. Thats because your sharp sense of dress speaks volumes. Not everyone has that advantage. Add some energy to that, and youll be positively glowing. Get that energy by sleeping well, eating well, exercising well and drinking well. Try it, it works.
3. BECOME A TIP DROPPER
Tip dropping is the same thing as name dropping, except that instead of casually mentioning names of important people, youre casually giving out valuable tips. You can comment on someones dress and then say something like just a tip for you, did you know that you could really enhance that by . This one tip could totally wow them, and make them curious enough to ask questions about you and what you do. A great door opener.
4. FOCUS ON YOUR IDEAL CLIENT
Its easy to get desperate and cast your net wide. But this is rarely effective as a small business with limited resources. Instead, get smart and get focused. Think about the type of client you just absolutely adore working with. Now typecast them; describe their general age, sex, where they live, what they do, where they hang out and what they read. Give this group a name (e.g., the corporate flyers or the the divorced divas). Then make sure your marketing message speaks to the needs, wants and desires of this group.
5. NOW JUST GET IN FRONT OF THEM!
Why be the best kept secret? You offer a great service and youre passionate about what you do. There are people out there that really need you. So how can you make it easy for them to find you? The best way is to go to the places where they hang out, or write articles in the magazines they read. Once youre there, let your enthusiasm and passion shine through, and then nature will do the rest.
At the end of the day, people buy people, and they buy people they like and trust. So make it easy for people to find you and instead of thinking selling, think sizzling!