I’m sure you’ve heard over and over the importance of having a “target market,” a specific group of people who share similar qualities and have a problem that you and your business can solve. Now, this is important because you want to have a clear message that speaks directly to potential clients, which has them saying, “Yes! That’s what I want! I’ll hire you NOW.”
The importance of this is very true because we honestly can’t serve everyone. If you feel resistance (a.k.a. fear) beginning to bristle, perhaps because you believe you’ll lose business by not being willing to work with everyone, just pause for a moment and ask yourself, “Would I really want to work with everyone?” My guess is your answer would be no because everyone is not your energetic match. Just bring to mind for a moment someone you really can’t stand. Now, imagine your whole business filled with this person-every client/customer. Kind of shifts the whole “I want to work with everyone” perspective, right?
Understanding who your energetic match is is the secret to magnetizing your target market. This is what we’re going to do together today, my friend.
First, let’s look at why, if you recognize that having a target market is important, do you resist it? Well, after having coached with tons of entrepreneurs around this, I’ve come up with what’s missing in most of the traditional “target market” talk:
It only addresses the outer. (And this doesn’t get us excited, but rather has us feeling limited.)
When asked to define your target market, you may have been asked in the past to get clear about your target market’s: Age Gender Marital Status Occupation Problem they need solved
Let’s pause for a second…does this really guarantee to help us get narrow and specific so our message stands out to what they need? Well, not necessarily. I bet we could get a room full of: 35 years old female single nurses
…and they aren’t all going to have the same problem.
So what we’re really interested in is the situation your target market needs solved and we make YOU the situation solver. Then we tap into the energy that is the essence of attraction between you and whom you WANT to work with.
It’s this “inner part” that moves you into the excitement of creating your “Ideal Client” rather than just “Target Market.”
You can begin to better understand who your ideal client is by asking yourself: What are the qualities of my ideal client? What jazzes my ideal client? What does my ideal client expect from me?
Really, just let the answers to these questions flow and FEEL what would have you excited about working with this person. Answering these questions connects you to a situation or type of person with whom you are a natural energetic match. This way, you’re drawn together like magnets and your ideal client recognizes right away that working with you is a must. They just feel it.
Golden Nugget: Your ideal client is usually someone like you who shares your journey. However, they’re in a different, earlier phase of the journey. To understand this truly is gold: when your ideal client is looking to hire you, they’re looking for a solution to their situation or problem. They recognize you’ve been where they are and have successfully made the change. This ignites belief that they can do it too. It’s a reassurance they’re investing their time, energy, and money in the right person and process. It’s easy for you to talk to them because it’s kind of like talking to an earlier version of yourself, yes? Just think about what you would’ve wanted to hear.
So when you get clear about who your ideal client is, and can effectively share the experience of your journey (whether in person or in your marketing materials), in a way that ignites the energetic match that the two of you naturally are, then you’ve just accelerated the whole process of bringing on new clients. (This is the whole point of having a target market in the first place).
Focus on the qualities of your ideal client: what jazzes them (hint: it will jazz you, too!) and what they expect from you. This sets you up to be an energetic match.
Get clear about your journey. What did it take for you to get where you are? Be willing to share it. You’ll be setting up an automatic path of connection and understanding. You’ll be confident in your work because you both recognize you’ve done it and now it’s their turn to do it, too.
Give yourself permission to work with your ideal client. Nothing good comes from working with non-ideal people out of fear. You deserve to be jazzed in your business-it’s the magic water for continuous business (and income!) growth.