Instead of giving you a cheap ‘I’m the guru’ explanation, I want to actually SHOW you how I rank in Google, by getting one of my brand new videos to pop up in the first few results for a competitive search term.
So over the next few days to the next week, I’m going to get my video that you’ll see in the author resource box below to rank in the top few spots for the search term ‘Efusjon Review’. By the way, that phrase is being competed for by a million people right now, so it won’t be the easiest result in the universe – also, the video isn’t really an Efusjon Review, it’s actually a commercial for my website. I know, I know, I’m brilliant.
Here’s the general principle of how this works:
To make a bunch of Google nonsense calculations easy to understand, Google looks at two key areas when ranking a page. They ask ‘how popular is this page?’ And they also ask ‘how relevant to the search term is this page?’ They measure relevancy by analyzing the written content of the page. The search bots can’t tell what a video’s about (as computers aren’t yet sentient) so they index videos according to the surrounding written content.
Popularity is easier to comprehend, and Google ranks how popular your website is by the following criteria:
1. How many external websites are linked to this piece of content? (i.e. the video, article, site, etc that you want listed on the top of Google)
2. How high to the pages rank that actually link to the content?
3. How much ‘authority’ does the website that you posted your content on have?
Are you following this so far?
So now that my Efusjon Review video is listed on the search engines and has been spidered by Google, I have a simple step by step procedure I follow: (For the whole procedure, follow the link to my blog below)
1. First I’m going to broadcast my video to 10 or so different video sites using a free service called TubeMogul (Google it for details), and I’m going to point the link from the videos back to my original video on YouTube.
2. Second, I’m going to broadcast this article (the one you’re reading) over a couple of hundred article directories, and each article will contain a link back to my video, and also my blog. (See my ‘David Recommends’ on my blog for more details).
3. I’m going to bookmark my video using ‘OnlyWire’ which is a free service if you have the button installed on your blog. Google ‘OnlyWire’ for more information.
By the time that I’m done with my little process here, my video will have several hundred search engine backlinks, more so than any other similar video. The search engines will see many of these backlinks to my video, and it will percieve the video as having more value than the vast majority of other websites that are competing for the same key phrase.
Am I a Google-Kung-Fu genius, or what?
This information is valuable enough to charge for, but you can do us both a simple favor by bookmarking this content with the OnlyWire button on my blog entry to help share this information across different social networks you’re apart of, that way we can help your friends rank in the search engines, too. I hope you enjoyed this information, and that it helps you dominate your niche in the search engines.
Remember, it’s not what you do today, but what you do consistently for the next six months that will determine how popular your site becomes. Just imagine, if you learn to rank for ONE key phrase per day in Google, in a year your site could easily be ranking for several hundred niche phrases, and you could be getting thousands of visitors per day – would that help your business out?