How To Create Your Own ‘Shatter the Myth’ Marketing

My experience has shown me that every person comes to this earth with a purpose. As an entrepreneur, you have the awesome opportunity to fuse your business with your purpose. As an Entrepreneur you *know* this is a must (because your clients benefit highly and so do your bottom-line profits). One great tool for moving purpose into productive profits is to get clear on what myth you are here to shatter and start marketing your business with it!

The first step to identify what myth you are to shatter is to tap into what really makes your passion juices flow. A great question I’ve found to jump-start this process is one I recently posed to my Advanced Entrepreneurs, “If you had the power to solve a pressing world problem or issue, what would you solve first? Second? Third?” The magic lies in your answer. Really close your eyes and go inside, and give yourself the space to answer this question. (I can always tell when someone is answering from his or her head, i.e., “this is what I SHOULD answer.”) As the answer comes to you jot it down. Then walk away. Give yourself at least five minutes and then come back to your writing. When you read it over, if your heart starts pounding and you feel a tug in your chest-you’re on the right path.

Next, begin to explore all the ways you can begin taking action on this in your business RIGHT NOW. See, it’s common to tell yourself stories like, “that’s such a big issue…what can I do about it?” Or, “Yeah, it means something to me, but right now I just need to pay the bills.” And this one, “Some day.” Now, my coach’s challenge to you would be, “How can the putting off of your passions possibly serve your business (and I’ll be bold, your life)?” When you actually begin to partner your passion for the BIGGER with the immediate-your energy moves mountains.

I’ll share with you one the of the myth’s that I’m here to shatter and a recent action step I took. Myth: It’s impossible to be a spirit-oriented, financially profitable, female entrepreneur, when you’ve had a past of financial distress. First, I’m living proof: not true. But, more importantly, a very recent action I took also says this myth is not true…(drum-roll please…this is the first time I’m sharing this publicly…). I’ve created an Entrepreneur Scholarship fund! A percentage of all programs and products will go to supporting a budding, entrepreneur and her business success. This truly partners with my passion to change the way the world does business-from a place of reverence rather than fear.

When you get clear about which myth (or myths) you are here to shatter, and you begin to incorporate this into every business communication and interaction, your energy soars! Clients, prospects, and partners feel this and it makes you mighty attractive. It’s a path paved with effortless success.

What myth are you here to shatter?

Call To Action: Ask yourself the question: “If you had the power to solve a pressing world problem or issue, what would you solve first? Second? Third?” Let the honest answers come to you. Begin speaking about it (no hiding!). Incorporate this passion into your marketing materials.