Quite frankly, there are a lot of positives and negatives to building MLM organizations online, and many people don’t understand what it really takes to prosper in a company using technology to market themselves online. First, let me give you an idea of where I’ve come from in the MLM world.
I got started in the MLM profession 7 years ago and I went through five years of painful business building experiences because I was taught how to do things that didn’t jive with my personality. Basically, I was told repeatedly to build lists of my friends, family and associates, but the problem was that I’m just not that social of a person. Don’t get me wrong, I do like to have fun and be with friends, but my relative group of friends has always been small.
So how does a person who enjoys alone time and doesn’t like hanging out in shopping malls and business networking events build a massive downline by using warm market lists? Well, they either change their personality or they just don’t do it, that’s how. It just so happens that I like myself…
…So after 5 years, I actually figured this warm market thing out and built a massively successful group, but it just wasn’t me. Personally, flying all around the world doing meetings five nights a week just isn’t my definition of abundance, and that’s not what I wanted to create, so I needed a different way.
That’s where learning how to run online MLM marketing campaigns comes in. Rather than building a list of friends and family, you can leverage yourself through creating a tidal wave of social interactions that happen automatically, 24 hours a day, 7 days per week. For example, last month I had more than 30,000 visitors to my websites. I don’t think there’s any way that I could create that kind of exposure offline without paying an arm and a leg for traffic, and I certainly couldn’t do it by wandering around in Safeway…
So how do you enter the online world of MLM and become successful? It’s simple. All you’ve got to do is learn how to provide legitimate, lasting value to as many people as possible, and people will be attracted to working with you automatically, regardless of anything else that you do.
It’s as simple as that. For myself, I learned that I had gained an incredible amount of knowledge during my time offline building my business that translated into solutions to problems people were having online, so I took that knowledge and I conveyed it by writing articles, making videos, and sending empowering emails to people who subscribed to my list. Within two months, my phone was ringing off the hook all day and night with people who wanted to work with me.
So ask yourself the question: What value can you provide that will set you apart? What are your strengths? Are you analytical? Do you know how to manage your time extraordinarily well? Do you know how to do powerful presentations or are you better at writing?
Knowing who you are is half the battle. Find your strengths and make a plan to expose the online world to the power of YOU, and you’ll go in the right direction, and get there faster than you can imagine.