Copyright 2006 Jo Han Mok
One of the most effective and powerful ways of earning some money online is affiliate marketing. This form of marketing allows everybody a chance to make a profit through the Internet, even without their own product. Since most affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more and more people are now willing to partcipate in this business.
However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion taken from the profit they are making everyday. That is why it is wise to avoid them than be regretful in the end.
Mistake number 1: Choosing the wrong affiliate.
Most people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that the program thinks is hot. They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously.
Instead of jumping on the bandwagon, always try to choose a product in which you are truly interested in. For any endeavor to succeed, you should take some time to plan and figure out your actions.
Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only.
Mistake number 2: Joining too many affiliate programs.
Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. You may think that there is nothing wrong and nothing to lose by joining many different affiliate programs.
True, that is a great way to have multiple sources of income. However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them.
The result may be that the maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially. The best way to get excellent result is by joining just one program that pays at least 40% commission. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.
The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time.
Mistake number 3: Not buying the product or using the service.
As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers the benefits and advantages of that certain product and service. It is therefore difficult for you to do this when you yourself have not tried them out. Thus, you will fail to promote and recommend them convincingly. Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves.
Many affiliate marketers makes these mistakes and are paying dearly for their actions. Do not fall into the same situation they are in, instead try to do everything to avoid making the same mistakes.
Time is the key. Take the time to analyze your marketing strategy and check if you are in the right track. If done properly, you will be able to succeed in your affiliate marketing program and earn higher profits.