Copyright 2006 Quick Turn Marketing International, Ltd.
Would you like to know how to almost instantly begin doubling, tripling and even quadrupling your sales and profit margins?
Okay, how about I show you how to do it at virtually zero cost?
Does that sound even better to you?
But wait! Not so fast!
Before I get into the secret to doubling, tripling, and as much as quadrupling your sales and profit margins it is instructive that you burn this next head straightener sentence into your mind
The businesses that are most successful are those businesses that charge high-prices, and know how to SELL their product or service!
Listen: If you want a profitable and fun business you cannot afford to screw around chasing after El cheapo, price shoppers who know the price of everything and the value of nothing!
Why would you want to anyway? Especially when it is just as easy to sell a high-ticket item to somebody who values what you are selling as it is to sell a low-ticket item to some deadbeat who wouldnt know value if it bit him on the ass.
Simple: Because price is a perception of value!
And perception of value is not fixed nor has it much to do with actual value. That is why great salespeople have almost no regard for price. No. What a great salesperson is infinitely more interested in and focuses all their energy on is how can they elevate the perceived value of their product or service in the mind of the prospect.
You know, this reminds me of a story I once heard about a guy who approached legendary marketer / copywriter Gary Halbert about a seemingly high-priced product he was about to launch. He asked Gary, Do you think people will pay $xx for that product. Garys reply was short but hit the nail right on the head. He said, I dont know. How good is the sales letter?
Amen to that!
Look a piss poor sales message forces you to charge piss poor prices!
And there aint no fun in that!
On the other hand a kick-ass sales message enables you to charge King-Kong prices!
So what is perhaps the single best way to up the perceived value of whatever you are selling (and hence charge higher prices)?
Thought you were never going to ask!
Okay then, I guess Id better tell ya.
A proven way to up the perceived value of whatever you are selling and dramatically increase your profit margins is what I like to call
What is more, the pile-on-technique is a great way to overcome peoples natural resistance to being sold and motivates them to buy right away.
In simple English heres how it works: In your sales message you lead the prospect to the point of frothing at the mouth for your product and then just as the prospect expects you to hit them for the big bucks you switch gear.
Instead of telling the prospect the price as they are expecting you to, you surprise them by offering even more compelling reasons why they should order your product.
This is where the pile-on-technique comes in. And its a bit like baiting your hook. As the late copywriter, Robert Collier said, When you want to land a fish, you bait your hook with something the fish likes. When you want to land orders, the same principle applies.
And, the more you can give the prospect what they want, the more orders you will get. Its simply a matter of appealing to peoples natural, inborn greed!
Now, the very best way to do this is to include a FREE BONUS and preferably many free bonuses if they order your product.
Truly, including free bonuses is the most powerful way to increase your sales and profit margins.
Naturally, the free bonuses should relate and tie-in with your main product. For example, if you were selling an Ebook titled: How To Land The Job You Really Want Even If Youve Flunked Every Interview Youve Ever Attended! then a good free bonus could be a report titled: 37 Sneaky But Totally Ethical Ways To Get Potential Employers To Call You! See how they tie-in together?
The reason FREE BONUSES are so effective is because everybody wants something for FREE. See how the word FREE leaps off the mage and grabs your eyes? Everyone is drawn to that word. And, except for a persons name its the most powerful and persuasive word in the English language.
The only exception to free bonuses – (also called premiums by marketers) bumping up sales is this
If you cant sell something on its own merit you cant give it away!
To Be Continued…