It goes without saying that your website’s uptime has a direct impact on the success of your online endeavors. If your website experiences more than its fair share of website downtime, your website visitors and customers are going to notice. If it continues to happen they will likely take their business elsewhere. When it comes to website downtime, you need to do everything in your power to ensure your site’s success. That means implementing a quality website monitoring service to watch your site like a hawk, 24 hours a day, 7 days a week, 365 days a year. Here are a few ways in which a quality website monitoring service can prevent the downfall of your online business.
Limit Lost Profits
If your site isn’t up and running, it can’t make you money. For each minute your site is down, it is a minute of sales lost. Because of this, you need to be made aware of downtime the moment it happens. With a quality website monitoring service in place, you will know the moment your website goes down and you won’t have to wait for a customer’s email or phone call to alert you of the situation. By the time your customers notice the problem, you’ll already be on task rectifying the situation and communicating with them in regards to your site’s status and progress. Your site’s profitability will be remedied before excessive sales have been lost.
In an age of online commerce, customer service has a very different face than it did a few decades ago. No longer are you face-to-face with your customers, building those lasting relationships. Your website is your company’s contact with the public. If it’s not reliable or if it goes down frequently, your customers are going to start looking to your competitors to meet their needs. With a website monitoring service in place, you can minimize website downtime and the damage it does to your company’s reputation.
Stop a Problem Before It Gets Out of Hand
With the right website monitoring service in place, you may catch downtime before it even happens. If your site begins to experience a significant decrease in performance, your website monitoring service will notify you of the situation. You can then go to work fixing whatever is causing the performance lag before it turns into a full-blown episode of prolonged downtime.
Know if Your Web Host or Hosting Plan Needs to Change
The world has yet to see a website hosting provider send out a message to customers saying, “Hey we have been messing things up and your site has been going down because of us. You may want to switch hosting providers.” Without website monitoring in place, you don’t really know how often your site is going down or what the reasons for that downtime may be. It may be something as simple as upgrading your hosting plan, or something more severe like moving to a different hosting provider altogether. While your web host may not let you know that they haven’t been performing up to par, a website monitoring service will make you aware of the issue at hand so you can resolve it before further damage can be done.
Maximized Uptime Means Increased Success
With downtime being so detrimental to online businesses, a website monitoring service is a key player in your strategy to succeed online. Not only will quality website monitoring service help you decrease your website’s downtime, but it will also help you establish a reputable online presence and send the right message to your customers about how seriously you take your business and your level of service and availability.