When it comes to the success of your online business, failure should not be an option. Unfortunately, if you don’t have a handle on your site’s downtime, failure is a very real possibility. The good news is that you don’t have to leave the success of your site up to chance. By implementing quality website monitoring services, you can ensure that downtime has a minimal impact on your businesses success and profitability.
The Dangers of Downtime
Website uptime is a hot topic among online business owners. You know it’s important, but you may not understand just how crucial it is to your site’s success. Poor uptime ratios can have a very drastic impact on your business’s bottom line. If your site experiences sustained periods of downtime, it’s very possible that the downtime will take your business down along with your site. If your business does manage to survive unacceptable levels of downtime, there will be no ignoring the devastating financial impact that the downtime will have to your business’s bottom line.
Maximize Uptime or Lose Sales
You may have the most talented web designers and the best wordsmiths the creative world has to offer. Your inbound links are something most webmasters can only dream of and your social media presence is admirable. You even have Google rankings that make your competitors drool. The problem is that if you don’t have a superior website monitor in place, you’re not maximizing your site’s uptime and that means you’re losing sales and profits. Your customers may be able to find your site thanks to your keen SEO practices, but they won’t be able to conduct a transaction if your site isn’t available due to downtime. Worse yet, if they are able to get your site to load but your site’s pages aren’t performing properly, they are going to lose patience and take their business elsewhere.
By utilizing a quality website monitoring service, you can ensure that you know the moment your site isn’t performing as it should be or you can be alerted exactly when your site goes down so you can fix the problem sooner rather than later. By reducing your downtime and maximizing your uptime, you are also maximizing the profits your website generates.
Don’t Lose Loyal Customers
If your site repeatedly experiences downtime or performance issues, you’re not just losing first-time customers. Your loyal repeat customers will soon grow tired of your site’s issues as well. The Internet fosters a cut-throat competitive environment. If your site can’t perform up to your customers’ expectations, they will have no problem taking their business elsewhere. You need to stay on top of your site’s performance and ensure consistent uptime to prevent a loss of your customers to your competitors. A quality website monitoring service can help you do this.
A Death of Credibility
It takes a lot of work to build and maintain a good reputation for an online business. You don’t want downtime to undo all of the hard work you have put in to your business’s reputation. If you can’t properly manage your site’s availability, how can your customers be sure you can properly manage their orders or even their personal information? How well your site performs and the availability of your site speak volumes about your business’s capabilities.
Don’t Put Your Search Engine Rankings at Risk
You’ve worked hard for those great search engine rankings. The last thing you want is for excessive downtime to hit those rankings hard. When your site goes down, the search engines see that downtime. While an isolated instance of downtime isn’t likely to impact your search results, repeated instances and excessive downtime can definitely have a negative influence with the search engines.
An Easy Solution
While downtime can be devastating to your online business, you can take measures to get your site’s downtime under control. By implementing the services of a quality website monitor, you can ensure that you know about downtime the moment it occurs and can take measures to get your site back up and running as soon as possible. Minimizing your site’s downtime is crucial to ensuring the success of your online business and website monitoring service plays a vital role in the management of your site’s performance and availability.