Can you believe it’s November already? The holidays are here and then the start of a new year will be upon us. Now is a perfect time to reflect on your business and see if it is all that it can be. Is it running at full speed and do you have all the clients that you need?
If not, it’s time to get those engines moving and start into action before the New Year begins. I know, it’s the holidays and there’s a lot’s going on. But also it’s the perfect opportunity to connect with your clients or potential new clients and get a head start on potential work for next year. You will find that communication is so much easier when you can utilize holiday greetings, holiday goodies, and holiday presents. Holiday gifts and candy will ease the way to a “Hi, how have you been? Send me more business!” Or for those new potential clients, “Hi, how are you—You need ME.”
First, reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer. Send a personalized holiday card or greeting. For local clients stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up. For potential new clients, drop off a Holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar.
For all you Virtual Assistants or word processors out there, don’t forget to stop by any small post offices or UPS shops and offer to put your business cards there. Many of these places will add your business card holders directly to the counter. Think how much traffic is going through these places shipping out those presents and what great exposure that can be. And the best news is that they usually do allow business cards with a business card holder. Just think about it, people waiting impatiently in line, pick up your card and BINGO—New client.
Also, many gyms now allow places to place business cards or Gift Certificates. Come the beginning of the year we all know how beneficial that will be.
Other tips include:
1) Read and research new things. So many great promotions are going on now with the holidays and New Year coming. Look to them and see what’s out there and how you can apply it to your business. Take advantage of the teleclasses and seminars that are offered by the pros. Also, so many established authors will offer free giveaways this month. It’s part of their marketing campaigns and you can reap the benefits of it.
2) Join Associations: Join the association that you’ve heard about by so many but haven’t made the commitment yet. Start the New Year with a firm commitment to attend at least one engagement a month or more. See what a difference it can make in your business by talking with pros in your industry or networking with businesses, who might utilize your services or products.
3) Take the Time to review Your Website. Now it can all go to waste if they these potential clients get to your website and see a unprofessional, poorly built, error-ridden, mess of a site. Take a look at your website and see if it is the best that it can be. Look to the overall appearance, the professionalism of your wording, the explanations explaining the benefits you provide, etc. In fact, everything in your site needs to convince a client to work with you. Now ask yourself, does it do that? Is this something I can be proud of? Too often we throw together a website, just to have it done. Remember this can often be a client’s first impression of you. Is it selling you well?
4) Review your marketing. Is it still effective? Can you do better? The first of the year is a great time to redo some of your marketing and promotional pieces.
So this year as others are shopping and preparing for the holidays, you can instead be preparing your business for the New Year. What a gift that would be for YOU—to start your business off with a bang and lots of new clients you secured in your holiday marketing efforts.
November is a great time to reflect back on the year and plan for the next. Why not plan to make next year, your best one ever! Good Luck and Happy Marketing.