In recent years, many unethical and low quality SEO providers have entered the SEO business and have exploited every opportunity to game the system. These hard selling style SEO providers are opportunistic businesses that are just looking for a growth area where they can quickly make money.
To be sure, as it becomes difficult to make quick money and as their negative track record increases by the day, they will look for another industry to make a quick buck. Needless to say, many websites have been destroyed due to their association with such providers.
What can business owners and business executives do to avoid putting their sites credibility at risk with the search engines? The answer lies in first understanding where SEO fits in – marketing, advertising, promotion or web development.
In our opinion, SEO broadly comes into the marketing area. Yes, there is some element of advertising and promotion but because of the segmentation and the analytics involved in defining the SEO strategy it is more closer to marketing than advertising. Once you understand that SEO is closely related to marketing, it becomes relatively easy to find a good SEO provider.
Any SEO company that focuses its sales force on hard selling is very unlikely to simultaneously build in them the ability to explain SEO practices in an easy to understand manner to their clients. Focusing on hard selling might indicate their priority to give lesser importance to training the sales force on helping the client by understanding their websites’ situation and advising on a good solution.
Due to the confusion over the search engine algorithms and the lack of awareness of how SEO works, it is far easier for them to close a sale by using hard sales methods. It is a totally different matter if the client will be happy with the service over the coming months once the contract is awarded.
Good SEO providers often focus on providing value to their clients. They look for a long term relationship rather than being pushy and focusing more on getting as many project as they can in less time. The way the sales team handles the call tells you much about how professional the company is.
We believe a conceptual and solution focused sales process is more suitable for SEO industry in order to identify good customers and for retaining them. Hard selling SEO companies should trigger a flag for any executive or business owner involved in the process of shortlisting a SEO provider.