Some web publishers are perfectly thrilled to gain a little cash for their work. Others, however, really want to boost their profits. Should you be in the latter group, you’re most certainly not on your own. One of the many ways to make this happen includes using Text Link Ads on a blog or website. This is a fantastic way to go, but some effort needs to be in the mix to make this option pay out well.
Text Link Ads is an established online company that gives publishers and advertisers a place to buy and sell ads. Its affiliate program is one that can pay out fantastically to those who know how to work it to their advantage. Publishers can earn $25 a referral when other publishers or advertisers sign up for the program. TLA pays out when publishers run ad scripts for at least a seven-day period. The program also pays out when a referred advertiser buys an ad. Payments from TLA tend to run like clockwork. They come via mail or PayPal on a monthly basis.
While this sounds really easy, and it can be, the reality is publishers often have to work the program to their advantage to see real rewards. The trick involves the strategy that’s used to get your visitors to click through and sign up. Sending readers to TLA isn’t enough. They actually have to use the site’s services for you to earn any money.
A popular way to increase click through rates and earning potential is to ensure TLA ads have good placement on your site. Making sure these ads are visible is vital. It’s also not a bad idea to include a second link with your referral information on the same page as the box ad. Duplication is not a bad thing in this case.
Better ad placement is, of course, important, but there are other steps that can be taken to increase earning chances. Targeting the right visitors for conversions can also be important. Since publishers must sign up, gain approval and then run the ad script for the set number of day, they very likely should not be your focus. Target the advertisers instead.
There are a host of things you can do to increase the actual commissions. They fall into three major categories: ad placement, overcoming the “invisible” banner and self-promotion.
If you really want your TLA program to be successful, you need to make sure visitors see the ads. Ideas here include putting TLA text links and banners at the bottom of each page or blog post, improving ad placement on the site overall and even including the ads linked in your sites “links” section. Rotating ads can be useful, too. Getting input on ad placement from friends, co-workers and online colleagues can be a very good idea, as well. It can pay to know what catches the eyes of others. Some site owners go as far as creating special TLA landing pages to make sure their campaigns stand out.
Compensating for web surfers’ noted ad blindness is another issue that will need to be overcome. Some site owners create personalized banners that include statements about earning potentials and not the direct TLA information. These ads link to TLA’s pages directly or to an onsite presell page instead. Adding a recommendations page with TLA’s information and other affiliate programs can be useful, as well.
Promoting your TLA affiliate program is often one of the best ways to go. Some publishers use Adwords to send visitors to their presell pages, they buy forum signatures with their links included and they even hire bloggers to post about the program and include their referral links. Others create online activities to generate excitement.
Promotions alone can drive in traffic, but other steps might be necessary to increase conversion rates. Some of the better ideas here include running contests for those who sign up for TLA using your affiliate links, giving some form of cash back for each person who signs up or even providing free advertising via links on your site. The ideas here are many. Creativity can really pay off.
TLA’s affiliate program is one that can pay out a great deal if it’s worked to its best advantage. Taking the time to make sure ads are visible and that visitors are enticed to act can go a long way toward increasing revenues. It might take a little time, but the returns can be well worth it.