In today’s high-competitive market, it is hard for businesses to attract potential customers. Promotional products offer a unique opportunity to spread your company’s name to your niche, and stay there for a while.
The promotional items you select are limited only by your own imagination. They range from market-proven goods such as T-Shirts, Pens and Planners to innovative items such as Soap Films, Stress Relievers, Pill Boxes, Medical Spoons, CD/DVD Cases, Lunch Bags and Car Plates, all bearing your logo and company information. Statistically, over 500,000 different products could be used as promotional items.
There is a promotional product for every event, campaign, or celebration in your business. But, no matter what promotional products you choice… make sure you maximize your investment to get more results. Here its some occasions to use these marketing resources and what type of product use.
Advertise your products and services –
Promotional products are excellent to promote your products or services at trade shows relative to your industry, but you may also consider those trade shows, events and appointments that are not related to your company.
BRENDA BIERI, DDS – Dr. Bieri realized that a simple advertising tool such as the stock molar-shaped tooth magnet would be an excellent reminder and help advertise her clinic. She realized that participating in the “Career Day Event” at the local Middle School as a volunteer, and giving away a molar-shaped to each student, they will appreciate her consideration! God knows our community helpers rarely have the money to spend on goodwill tokens! This community advertising produced excellent results to her practice.
Promote goodwill –
If you are involved in your community and you do exhibit at the community trade shows, expos, health fairs, community service events, fundraising events, etc, you need to provide your audience with a tangible reminder that you were there for the good of the community. Promotional products like pens, magnetic calendars or post-it-notes could do a great job for you in such cases.
Build store traffic –
Building store traffic is something cannot be achieved in one day. Building store traffic is a daily task to be performed, and where each event, show, social or community program counts in building a store traffic efficiently and inexpensive. Whatever is the event you participate, bring something interesting for your audience that they will not only hang onto, but also carry out home or office.
Grand Opening and Anniversary Celebration –
Grand Opening or Anniversary Celebration is present in every community. At your celebration, not only you must properly bring the attention of prospects, but also get them inside your business. Once inside, take this opportunity to give them something to carry out home, so they can remember you later. Celebrating opening is a way to show people you intent to stay in their community for a while. Refrigerator magnets, pencils, erasers, beach balls, and jar openers are good promotional items for such events.
Build Customer Loyalty –
In this competitive market we all live today, the price to pay for getting a customer is high. To keep a happy returning customer is a top priority for every one of your staff. If you have customers to recognize for being with you for several years, personalized promotional products could make the trick to reminder your customer how important is for your business. Desk clocks, high-value pens, jackets and others personalized promotional products could do a good work for you.
Incentives for Safety and Incentive Programs –
Have your employees kept your company injury-free for a while? Does your driver have kept good records thru the year driving your company’s trucks? Consider one of our hundreds of reward and incentive program products to recognize their effort. Personalized mantel clocks, caps or executive travel bags are great for these special occasions.
Promote your Company’s Website –
Getting your website online is easy. Driving customers and prospects to your site is different. Beside many options to promote your website online, you may also work to promote your site offline. First at all, don’t miss a single piece of paper leaving your office without your complete web address, and yes, this includes business cards, envelopes, letterheads, catalogs, brochures, etc. You should also use a direct mailing to customers to promote your new site. Magnet mailers are extraordinary products to create a dynamic direct mailing, which includes a small magnet to keep close at hand for getting in touch when they need.
There are more interesting articles about Promotional Items at Action Printing, Inc website.