Formulating a Social Media Marketing Strategy for your Car Dealership

As the potency of traditional advertising methods including print advertising and television advertising are called into question a lot more dealerships are embracing digital options for promoting their dealerships. Some of those digital methods include using social media sites. Considering the variety of social media networks on the market it can be easy for dealerships to become overwhelmed by the prospect of setting up a social media marketing strategy. But ignoring the power of social media is a mistake dealerships can’t make. Below we have outlined some easy steps that can be taken to kick start your dealership’s social media marketing strategy:

Connect To Your Consumers
A key aspect of any social media marketing strategy is to connect with consumers. A significant thing to remember when utilizing social media for connecting with consumers is consumers are not looking to be sold anything while on these networks. Rather they are looking for deeper relationships and connections.

While dealerships are connecting with consumers on social media networks it is very important bear in mind who their audience is. A write-up in business2community.com points out that the most effective way for dealerships to connect with consumers is to first talk with their current consumers. These consumers have already purchased a good or service from their store and are already familiar with their brand. After they have reached out to current consumers then it is time to contact potential consumers. While connecting with potential consumers, it is very important to understand that the caliber of followers is preferable to quantity. It is more important to reach out to three consumers who are likely to convert, rather than 1,000 consumers who will ignore you.

So the first step any dealership should take while formulating a social media marketing strategy is to connect with their consumers. The inherent advantage of social media websites, over regular websites, is the ability to interact with consumers. By connecting with consumers, dealerships can gain valuable insights into how others feel about their business.

Which Site Suits Your Dealership?
Not all social media sites are created equally, and therefore it’s not at all essential for dealerships to be on every social media site. That’s why it is important to evaluate what social media sites you want to be on while creating your social media marketing strategy. If your dealer’s social media strategy is to foster a web-based community where people can have a place to speak about the dealership and share experiences, then Facebook is where’ll want to focus your strategy around. If your dealership simply wants to push content and data regarding their dealership, while fostering interactions with said content, then Twitter should be your strategy’s main site. If your dealer wants to post photos of their inventory for their consumers to see then Pinterest, a mostly visual social media network, is your answer.
It is important to be selective about what social media sites you want to center your social media marketing strategy around. Though, the most effective social media strategies for dealerships ought to include using some sort of mix of social media sites, as well as industry blogs and forums.

Utilizing Instant Communication
The best aspect of social media is the ease of instant communication. No longer must dealerships wait for ads to show up in local newspapers or TV channels to promote upcoming sales or promotions. Utilizing social media, dealerships can instantaneously update their fans or followers about upcoming events and promotions.

It is this instant communication that’s so important to dealerships. When creating a social media marketing strategy dealerships should remember to utilize this instant communication.

Social networking is a very powerful tool that dealerships can’t ignore. With their streamlined capability to contact consumers and promote brands, social media marketing strategies should be a part of every dealership’s digital marketing efforts.