It seems like every subject or genre has their own television channel these days. Extreme sports are no different. This channel is dedicated solely to extreme sports and the people who love the thrill of either watching or participating in them. An extreme sport is a coined word that merchandisers and advertisers call sports that have an element of speed or danger about them. The extreme sports channel has picked up on this idea and ran with it. They feature sports programming that is exciting to watch and filled with dangerous competition. Geared toward a younger audience, the channel offers a wide variety of extreme sports that will suit the taste of most people.
One on the shows that the extreme sports channel features is the X games. The X games are a multi-sport event that focuses primarily on sports with a lot of action and those that are recognized as extreme. Here you will see professional athletes compete in several different sports for a chance to win a gold, silver, or bronze medal and a chance to win a cash prize. The X games showcase extreme sports in which you will tricks performed during the sport that no one has ever seen before.
The extreme sports that the extreme sports channel focuses on the most is board sports such as skateboarding, wakeboarding, and snow boarding. These sports are very popular with the younger audience and advertisers take advantage of these phenomena. During commercial breaks there are advertisements for extreme sports video games such as Tony Hawk’s Underground. The skateboard culture that is aligned with the surf culture has made this channel popular as they mimic the tricks that they see and practice routines that they have watched. The extreme sports channel promotes the clothes that are the fashion for these boarders and the campaign has been extremely successful.
This year the extreme sports channel is rolling out a new show called X-Tube. This thirty minute show will cover all the aspects of the extreme sports lifestyle. Not only will the sports be covered but the show will feature boarder music and culture. Fashion of the extreme sports enthusiasts will also be looked at. The trailer for this show features three young attractive ladies that will host the show and each will have a unique international translation or take on what you are watching. The show is reminiscent of the Fox T.V. show that showed only extreme wipeouts.
The extreme sports channel is available on most cable subscriptions or satellite subscriptions. It is appropriate for kids, but the main targeted audience is teenagers and young adults. The channel features a website that lists the programming, offers extreme sports videos, and has an interactive chat room in which people can talk about extreme sports. There are contests where you can win extreme sports trips and a online shop where you can buy extreme sports channel merchandise. The channel runs twenty four hours a day so anybody can watch extreme sports at their leisure.