OK, lets get to business. If you have ever advertised or marketed online, you have experienced being bombarded by various marketing terms. For every term that exists, there exists multiple opinions on how to employ the tactics SEO professionals prescribe.
Among the most focused upon aspects of search engine optimization is the infamous keyword. Marketers are told to choose the right ones and to inject them into their content to allow for the targeted traffic to find them via search engines.
Having read multiple search engine optimization articles and employed much of the same techniques on the website I own, it is amazing to see the lack of willingness to delve a bit deeper into the business of employing those carefully chosen keywords.
Sure, we all know that certain keywords in your web content can net you more traffic than others, but many would-be marketers find the technique of putting the keywords on their pages and wait for traffic, to be an ineffective and saturated one. Bidding wars and the shear number of retailers utilizing the same strategy commands the need for innovation when marketers attempt to stand out of the crowd.
One such tweaking of the usual keyword strategy is to elect for a more comprehensive key phrase strategy instead.
Think about it. Many of your competitors are using the same keywords you are. They are attempting to secure the same sell that you are and they are listed in all of the same places that you are.
This makes excellent positioning in search engines speculative at best. Dont leave it that way. Employing key phrase techniques to further enhance your websites performance in search engines and communicating your message is an important part of search engine optimization.
For instance, the word (restaurant) is a heavily searched word every month. Millions of web surfers use the Internet to find restaurant locations, contact information, directions, menus, and much much more.
However, the word restaurant is rarely searched alone. If web surfers simply searched the word restaurant it would return too many irrelevant listings. Italian restaurant is no better. Most people will search terms like Italian Restaurant Houston Texas or even Italian Restaurant Houston Texas North Side. The object is to have the exact string that they are looking for appear on your website. Utilizing the key phrase strategy zooms your pages right past competitors that only focus on stand-alone keywords.
The above example is a simple one, but the principle applies to all keyword deployments. Combine this strategy with the strategy of developing back links to your website and your website gains the edge in search engines.
In the competitive arena of the Internet, word combination or key phrase strategies are the easiest way to rank better in the search engines.
A website that has the word (tires) on it twenty times can be eclipsed by a website that has discount snow tires Houston Texas on it once.
To determine what web surfers are searching, you can use keyword-analyzing software. Some search engines actually provide keyword tools to help you in your quest. Either way, it is imperative to choose phrases that are hot and mesh them into your communication at least twice.
Why twice? This will give you an even better chance of placing well in the search engines, as many webmasters tend not to use phrases twice to avoid being redundant in their communication. However if done well, it can appear not to be redundant but rather informative. Use of qualifying terms such as, (to recap) or (I say again), nullifies the visitors feeling that he/she is being told the same information. It makes them feel that you are just being thorough. While employing key phrase techniques requires a tad more thinking, its benefits can be quite substantial.
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