What is it that makes one man go where others don’t dare
tread? And that keeps him going even when the odds seem so
insurmountable? When others around him expect the worst, and
obstacle upon obstacle, cause him to wonder if perhaps, just
perhaps, everybody might be right and he may be crazy?
That my friend is what is called DESIRE! Desire is one of
the strongest emotions, and one of the greatest forces man
has ever known. When harnessed properly it will give you
everything you have ever wanted! Desire is the Fuel for
Just as a car or any other automobile needs fuel to keep
going, a man’s desire is what drives him and will ultimately
determine if he will hold that prize at the end of the race.
The thing that determines why the one person Does and the
other Doesn’t is not physical ability or the lack thereof,
but desire and or the absence thereof.
It is said where there is a will there is a way, but what
isn’t said is that the will doesn’t exist by itself and of
itself. It is fuelled by desire. If you have lost your
desire for whatever it is you want, you have Lost the Race.
Desire doesn’t reason or justify. All it wants is
satisfaction. It is not concerned with how you bring it
Desire, like most things is not something you are born with.
It is a force and power which can be induced through the
senses such as sight, hearing and smell. Let me give you an
When you see a beautiful woman or man, it does something to
you. It triggers a power or force that will either die a
natural death, or will become a raging fire.
That depends on what you do with it from that point onwards.
Now, I used the example of being attracted to either a men
or women, but desire is not limited to that. You can desire
a big house, a car or desire to travel the world. However
this will not mean much, until you crystallize this desire
into something tangible, something you can see, hear, smell
So, to induce desire for whatever it is you want, you have
to introduce the object of your desire, to your senses. The
more you see something, the stronger your desire for that
thing will become.
Lets take the example of a beautiful woman or man again.
If he or she has made enough of an impression on you, you
would want to see that person again, right? But if you
leave it to chance you may or may not see him or her again.
In the event you don’t, the feelings will likely die a
But lets say, you see that person again and again, what do
you think will happen? That’s right! The feelings you have
will become stronger.
So what you need to do is to introduce the object of your
desire to your senses, not once or twice but again and again
If you can, physically touch and smell and experience the
object of your desire. If you desire wealth, go to the
places that are symbols of wealth and get the feeling of
This can be places like expensive restaurants or five-star
hotels. If you can afford it, book a room or a suite, even
if it’s just for one night.
If you don’t have a lot of cash just go there and book a
table. Order a cup of coffee or something else which isn’t
too expensive. I’m sure you get the picture. Do this over
and over and you’ll find that your Desire gets stronger and
You can apply this to anything and you will find that your
desire burns stronger than ever.
If you know someone who is wealthy, approach the person and
offer to assist with anything, free of charge. Most people
will appreciate this gesture. Some might even take you along
to places they go and may even introduce you to their circle
Alternatively go to a Dealership that sells expensive cars
and just sit in one of the cars in the show room. Experience
the feeling of wealth. Touch the expensive leather and wood,
smell it. You can do this as often as you like. The more you
do it the higher your desire will be. Do all this in
addition to your other efforts to accomplish your goal.
If you cannot physically go to the places I’ve mentioned,
you can get these places and objects to come to you. Looking
at pictures is another good way to increase your desire and
it doesn’t cost you anything, other than a little effort.
You see, your subconscious mind doesn’t know the difference
between a real and imagined experience. It will accept
whatever is imprinted upon it, and will start attracting
that condition in terms of the people and circumstances that
you need to satisfy Your Desire!
There are thousands of magazines that have pictures of the
object you desire. Here’s what I have done and what you
can do too.
Cut out some pictures that vividly depict the thing you want
and paste it all over your room or office. Position some of
the pictures in such a way that it is the first thing you
see when you wake up or come into that room, and the last
thing you see when you leave or fall asleep.
Here is a final thought. Desire alone will not accomplish
your your goals for you, it is just the Fuel. Imagine a car
with fuel but no engine. Or a car that has fuel and an
engine but no wheels. It won’t go anywhere. The same goes
for someone who only has desire.
This by the way describes about 90% of all the people in
the world, who only desire things but are not prepared to
do what it takes to get what they want.